The global personalized nutrition market was valued at USD 11.88 billion in 2023 and is projected to grow from USD 13.45 billion in 2024 to USD 46.87 billion by 2032, registering a CAGR of 16.84% over the forecast period. North America led the global market in 2023, holding a 35.77% share.
Personalized nutrition involves tailoring dietary supplements based on an individual’s genetic profile, lifestyle habits, and laboratory results. Innovations in supplement technology are reshaping the landscape of the global market. Rising disposable income, greater spending on health and wellness products, and growing awareness of condition-specific nutrition are key drivers boosting demand. Market expansion is also expected to be fueled by the entry of new players, innovative product launches, and strategic mergers and acquisitions throughout the forecast timeframe.
Information Source: https://www.fortunebusinessinsights.com/personalized-nutrition-market-106054
Market Segmentation
The personalized supplements market is segmented by form into capsules, powder, tablets, liquid, and others, with capsules leading due to their ease of use, portability, and cost-effectiveness. Based on application, standard supplements dominate the market, driven by growing consumer demand for products that support stamina, immune health, and cognitive performance. In terms of product type, active measurement methods hold the largest share as they offer greater accuracy and reliability in identifying personalized nutritional needs, making them more appealing to health-conscious consumers.
When segmented by end-user, adults emerge as the primary consumers, fueled by increased health awareness and a strong interest in personalized health and fitness solutions. Regarding distribution channels, the market includes wellness and fitness centers, direct-to-consumer platforms, hospitals, and others. Among these, wellness and fitness centers are expected to experience the fastest growth rate, supported by increased product endorsements from fitness professionals and growing popularity among younger, health-oriented consumers.
Geographic Overview
The personalized nutrition market is assessed across North America, Europe, Asia Pacific, South America, and the Middle East & Africa.
Report Highlights
This report provides an in-depth examination of the market based on form, product type, application, distribution channel, end-user, and region. It includes an analysis of the competitive environment and strategic developments pursued by leading players.
Market Drivers and Challenges
Government Support Encouraging Market Expansion
Proactive government initiatives are expected to stimulate product demand. Financial support for startups and pilot programs also offer growth opportunities. For example, in July 2021, South Korea’s Ministry of Food & Drug Safety launched the Sandbox project to foster the establishment of new retail formats for personalized nutrition.
On the flip side, the lack of clearly defined regulatory standards may pose a challenge to industry expansion.
Regional Analysis
North America Dominates, Fueled by Investment and Innovation
North America remains the largest regional market, backed by significant investments in R&D and the introduction of new product lines. In 2023, the region’s market value reached USD 4.25 billion.
Asia Pacific Poised for Rapid Growth
The Asia Pacific region is forecast to record the highest growth during the forecast period, driven by rising health consciousness and growing adoption of wellness-focused products. The presence of emerging startups further supports regional development.
Competitive Landscape
Leading Companies Focus on Innovation and Market Penetration
The market consists of several prominent and mid-sized players. Key firms are focusing on strategic initiatives including innovation, product development, and partnerships to enhance market share.
Notable Players Featured in the Report
- Amway (U.S.)
- Herbalife International of America, Inc. (U.S.)
- DSM SE (Netherlands)
- Metagenics (U.S.)
- Nestle Health Science (Switzerland)
- Viome Life Sciences, Inc. (U.S.)
- Bayer AG (Germany)
- Harbin Pharmaceutical Group Co., Ltd (GNC Holdings Inc.) (U.S.)
- DNAFit (U.K.)
- Zoe Nutrition Private Limited (India)
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Key Industry Update
In November 2022, Viome Life Sciences acquired Naring Health, including its subsidiaries Foodome and DiscernDX. This acquisition marks a significant step toward advancing personalized nutrition technologies and solutions.
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