According to the Market Statsville Group (MSG), the Global Localization Services Market size is expected to grow from USD 41,622.9 million in 2023 to USD 53,718.2 million by 2033, at a CAGR of 10.6% from 2023 to 2033.
Localization services is a concept of adapting content, products, or services as per the cultural, linguistic, and contextual distinction of a specific region or target audience. This service involves modifying everything from language translation to design and user experience to ensure that the content resonates effectively with the local population. Localization also encompasses cultural, social, and legal considerations, making it a comprehensive and multi-perspective endeavor. Localization service is widely used for linguistic adaptation, which involves translating text, audio, or video content into an understandable or targeted language, for regional dialects, idiomatic phrases, and cultural references. The localization services make the content sound natural and relatable to the local audience. The services adjust visual elements, symbols, colors, and the overall design of products or websites to suit the local culture's preferences and sensibilities. Adherence to local laws and standards, such as privacy regulations and product labeling requirements, ensures a product's legality and success in the target market.
Localization Services Market Segmental Analysis, 2023-2033
Based on type, the market is divided into translation services, localization services, interpreting services, and other services. The translation services segment accounted for the largest market share in 2023. Businesses that want to expand internationally are investing in translation services, whether it's marketing materials, product documentation, or user interfaces, to reach non-English-speaking audiences effectively. The demand for language translation is universal, as there are around 6921 languages in the world, thereby driving demand for localization services for most companies that venturing into foreign markets. Further, the digital era has accelerated the demand for translation services for better accessibility of online content, e-commerce platforms, and mobile applications. This service plays an important role in regions where the majority of the population doesn't speak English or where multilingualism is the norm.
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Report Scope of the Global Localization Services Market
This market research study categorizes the localization services market-based on type, and end-user area at the regional and global levels.
By Type Outlook (Sales, USD Million, 2019-2033)
- Translation Services
- Localization Services
- Interpreting Services
- Other Services
By End-User Vertical Outlook (Sales, USD Million, 2019-2033)
- Life Sciences (Pharmaceuticals, Medical Devices, Biotechnology, CROs)
- Media and Entertainment (OTT, Games, Box Office, Pay TV)
- Legal, Finance, and Patents
- E-commerce
- Other End-user Verticals
By Region Outlook (Sales, USD Million, 2019-2033)
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- Italy
- France
- UK
- Spain
- Poland
- Russia
- The Netherlands
- Norway
- Czech Republic
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Indonesia
- Malaysia
- Thailand
- Singapore
- Australia & New Zealand
- Rest of Asia Pacific
- South America
- Brazil
- Argentina
- Colombia
- Rest of South America
- Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
- Egypt
- Rest of MEA
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Localization Services Market Key Players, 2023
The major players operating in the global localization services market are:
- Atlas Language Services Inc.
- Globe Language Services Inc.
- Lionbridge Technologies Inc.
- RWS Holdings PLC
- SDL PLC
- Semantix AB
- Summa Linguae Technologies
- Teleperformance SE
- TransPerfect Global Inc.
- Welocalize Inc.
- Lilt
- One Hour Translation
- Level Up Translation
- AMPLEXOR International
- Translated
- Acclaro
- allcorrect group
- applingua
- Argos Multilingual
- Day Translations
- Gengo
- Global Intermix
- Interpro Translation Solutions
- inWhatLanguage
- LanguageLine Solutions
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Recent Developments
- In June 2023, Lilt launched a multilingual writing tool, Lilt Create. This tool enables regional teams to effectively and efficiently create brand-aligned, enterprise-grade content in any language.
- In July 2021, TransPerfect announced the merger of its operations with Semantix International Group AB. The merged entity has the most extensive global presence in the translation industry, a highly varied customer portfolio, and a workforce exceeding 7,500 professionals across the globe.
- In April 2021, German Translation Network (GEtraNet) acquired Lingua-World, a local language service provider (LSP). With the acquisition of the Lingua-World, German Translation Network (GEtraNet) enhanced product offering solutions in localization services as well as grabbed a huge number of clients in the market.
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