Market Overview:
According to Fortune Business Insights Global Lingerie Market size stood at USD 44.92 billion in 2024. The market is projected to surge from USD 48.59 billion in 2025 to USD 87.35 billion by 2032, exhibiting a CAGR of 8.67% over the projection period.
Available in numerous colors, material, and designs, lingerie products or undergarments are gaining traction across various countries owing to changing fashion trends, increasing number of women in the workforce, and celebrity endorsements. Knickers, bras, shapewear, and camisoles are some of these products.
List of Key Players Mentioned in the Report:
- PVH Corp. (U.S.)
- MAS Holdings (Sri Lanka)
- Triumph Intertrade AG. (Switzerland)
- HanesBrands Inc. (U.S.)
- Jockey International, Inc. (U.S.)
- Affix Apparel (U.S.)
- Appareify (China)
- Bra Factory (India)
- Inspire Intimates (U.K.)
- Steve Apparel (U.S.)
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Segmentation:
Bras Segment Held Key Share as they Offer Comfort and Help Maintain Posture
Based on type, the market is subdivided into bras, knickers/panties, and others. In 2024, the bras segment recorded a dominating share given that the lingerie offers comfort, prevents shoulder pain and spine problems, and helps maintain posture.
Cotton Segment to Lead Market due to High Demand on Account of Durability and Softness
On the basis of material, the market is fragmented into cotton, silk, nylon, satin, and others. The cotton segment is anticipated to lead the global market over the projection period. Several advantages of cotton such as softness, durability, and high absorbency drive the dominance of the segment.
Online Stores Segment to Depict Highest CAGR Owing to Benefit of Promotional Discounts
By distribution channel, the market is divided into specialty stores, online stores, and hypermarkets/supermarkets. The online stores segment is anticipated to surge at the highest CAGR over 2025 to 2032. The segment growth is driven by the benefits of promotion discounts on lingerie and home delivery.
Based on geography, the market has been analyzed across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.
Report Coverage:
The report presents an in-depth industry analysis on the basis of material, type, distribution channel, and geography. It further gives an account of the vital industry trends and the key factors slated to propel market expansion over the forthcoming years. The key strategies adopted by leading companies to increase their lingerie market share have also been provided in the report.
Drivers and Restraints:
Increasing Number of Women in the Workforce and Growing Fashion Industry to Boost Market Expansion
The expanding fashion sector and the high number of working women in various sectors has pushed the demand for a range of undergarments, positively influencing lingerie market growth across numerous regions. Some of the products depicting a high demand comprise strapless bras, T-shirt bras, shapewear, sports bras, and multipurpose bras. Besides, sheer & mesh material, bright colors, floral prints, and lightweight designs are also witnessing a rising popularity across various regions.
Nonetheless, high costs associated with luxury products may restrain industry expansion.
Regional Insights:
Asia Pacific Dominates Due to Presence of High Female Population
The high female population in the Asia Pacific region supports its dominance in the global market. In 2022, the Chinese population recorded around 689.69 million females, as per data furnished by the National Bureau of Statistics of China.
Furthermore, Europe registered the second-leading market share in 2024. Factors influencing the market comprise the expanding fashion sector and an increasing emphasis of industry players on offering a range of undergarments for fulfilling consumer requirements.
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Competitive Landscape:
Industry Players are Investing in Promotional Activities to Enhance their Clientele Base
Market players are investing in brand endorsements and promotional activities to increase customer base. They are also introducing new lingerie products in flexible fabrics, multiple designs, and colors. Such initiatives help industry participants in attracting more customers and enhancing their product portfolios.
Key Industry Development:
August 2024 – Bali announced the launch of Bali Breathe, a collection of light-as-air body basics comprising shapewear, bras, and underwear. The move aims at delivering customers quality and support with modern femininity and luxurious softness.
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