According to TechSci Research report, “India Peanut Butter Market – By Region, Competition Forecast & Opportunities, 2020-2030F”, India Peanut Butter Market was valued at USD 152.38 Million in 2024 and is expected to reach USD 228.12 Million by 2030 with a CAGR of 6.96% during the forecast period. The India peanut butter market has witnessed significant growth in recent years, driven by increasing health consciousness, changing dietary preferences, and a growing inclination towards protein-rich foods. Traditionally, India has been a market dominated by dairy-based spreads like butter and ghee, but the rise of Western eating habits and fitness trends has created a strong demand for alternatives like peanut butter. Urbanization, rising disposable incomes, and growing awareness about nutrition have contributed to this shift. Additionally, the expansion of modern retail and e-commerce platforms has made peanut butter more accessible across the country, further fueling its market penetration. The product’s affordability compared to other protein sources, such as almonds and cashews, has also contributed to its increasing popularity among Indian consumers.
Consumers, especially fitness enthusiasts and athletes, are opting for peanut butter enriched with whey protein, plant-based proteins, and omega-3 fatty acids. Additionally, the demand for clean-label and natural products is growing, with consumers preferring peanut butter that is free from hydrogenated oils, artificial preservatives, and added sugars. The market has also seen an increase in flavored peanut butter options, such as chocolate, honey, and cinnamon, catering to younger audiences and those looking for variety. Another key trend is the growing use of peanut butter as an ingredient in ready-to-eat foods, including protein bars, breakfast cereals, and smoothies, positioning it beyond just a breakfast spread.
India Peanut Butter Market Overview
Peanut butter is steadily gaining ground in India, shedding its niche-only image to become a mainstream pantry staple. Driven by growing concerns around health, convenience, and international taste trends, it’s beginning to secure space in both urban and emerging rural kitchens.
Health-First Consumption
Peanut butter’s appeal stems from its high-protein and healthy fat profile, making it popular among fitness enthusiasts, students, and office-going professionals. As consumers seek nutritious yet quick-to-use foods, peanut butter is emerging as a simple, protein-packed choice for spreads, shakes, and snacks.
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India’s peanut butter market is poised for continued growth, fueled by increasing health consciousness, product innovation, and expanding digital retail. The shift towards protein-rich and clean-label foods, combined with growing consumer experimentation with flavored and functional peanut butter, is expected to sustain market momentum. However, overcoming challenges such as low awareness, price sensitivity, and supply chain limitations will be crucial for market players to expand their reach. With the rise of e-commerce and direct-to-consumer sales, companies have new opportunities to engage consumers, educate them about the benefits of peanut butter, and expand their market presence. As more Indians incorporate peanut butter into their daily diets, the industry is set to witness long-term, sustainable growth.
Entry of Premium & Artisanal Brands
Beyond basic jarred spreads, the market now offers premium and artisanal variants—churned to varying textures, mixed with seeds, spices, or sweeteners like honey and jaggery, and packaged in eco-friendly formats. These brands position themselves through clean-label messaging and local, handcrafted imagery.
Localized Flavors & Product Innovation
Indianized versions infused with turmeric, cinnamon, chili, and date-sweet blends are attracting both traditional and modern palettes. Brands are also launching crunchy, no-sugar-added, and lactose-free variants to cater to dietary restrictions and taste preferences.
D2C, E‑Commerce & Urban Reach
Direct-to-consumer (D2C) brands and e-commerce platforms have been instrumental in driving awareness and accessibility. They'll often offer sampling packs, subscription kits, and bundle options (like PB + multi-seed butters) delivered fresh to doorsteps—especially in metro and Tier-II markets.
Functional Formats & Usage Styles
Consumers are expanding peanut butter usage beyond toast: smoothie bowls, overnight oats, satay gravy, baking recipes, and even savory dips. Single-serve sachets—popular as breakfast or gym-time boosters—are gaining traction for on-the-go convenience.
Retail & Out-of-Home Expansion
Supermarkets, gourmet food stores, and bakery outlets now carry organized premium peanut butter sections. Cafés are experimenting with peanut-butter lattes, toast bowls, and energy bars, while corporate meal-prep kitchens include them in vegan and high-protein snack boxes.
Sustainability & Local Sourcing
Some producers use direct-trade peanuts sourced from regional farming communities and embrace recyclable glass jars. Several brands emphasize fair pricing for farmers, with traceable sourcing from states like Gujarat and Andhra Pradesh, aligning with farm-to-table ethos.
Educational Marketing & Culinary Promotion
Brands are utilizing recipe-friendly content—shake tutorials, baking guides, and usage challenges—to help consumers discover versatile peanut butter applications. Collaborations with nutritionists, fitness influencers, and cooking shows are spreading awareness about its health potential.
Future Outlook
The India peanut butter market is poised for robust growth. As interest in protein-rich, convenient foods continues, brands that blend taste innovation, health credentials, and accessible distribution will lead the charge—making peanut butter not just a novelty, but a pantry staple across urban and emerging regions.
The India Peanut Butter Market is segmented into product, distribution channel and region.
Based on type, creamy peanut butter segment dominated the India peanut butter market, driven by its smooth texture, ease of spreading, and widespread consumer preference. Indian consumers, especially families and children, favor creamy peanut butter for its convenience in sandwiches, snacks, and recipes. Additionally, creamy peanut butter is more commonly used in the food processing industry for applications in protein bars, baked goods, and smoothies. While crunchy peanut butter is growing rapidly due to demand from health-conscious consumers who prefer a textured experience, creamy peanut butter holds the largest market share. The “others” category, including flavored and specialty variants like chocolate or honey-infused peanut butter, is also expanding but remains a niche compared to the mainstream dominance of creamy peanut butter.
Based on region, North region is the fastest-growing market for peanut butter in India, driven by increasing health consciousness, urbanization, and the rise of fitness culture. States like Delhi, Punjab, Haryana, and Uttar Pradesh are witnessing a surge in demand due to the growing popularity of high-protein diets, gym culture, and sports nutrition awareness. The presence of a large student and working-class population in cities like Delhi and Chandigarh has further fueled the adoption of peanut butter as a convenient and nutritious food option. Additionally, the expansion of modern retail, e-commerce, and direct-to-consumer (D2C) brands in North India has made peanut butter more accessible, accelerating market growth. As awareness and disposable incomes continue to rise, North India is set to lead the market's expansion.
Major companies operating in India Peanut Butter Market are:
- DAS FoodTech Pvt. Ltd.
- Houz Of Nature Pvt. Ltd
- Universal Corporation Ltd.
- Alpino Health Foods Private Limited
- Sundrop Foods India Private Limited
- Dr Oetker India Private Limited
- Melting Pot Concepts Private Limited
- The Butternut Co.
- Tanvi Fitness Private Limited
- Ferrero India Pvt Ltd
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“The India peanut butter market is driven by rising health consciousness, increasing demand for protein-rich foods, urbanization, expanding e-commerce, and shifting consumer preferences towards convenient and nutritious options. Key trends include the growing popularity of high-protein and functional peanut butter, the demand for clean-label and natural variants, and the rise of flavored and gourmet options. Additionally, peanut butter is increasingly being used in packaged and ready-to-eat (RTE) foods, such as protein bars and smoothies.” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.
“India Peanut Butter Market, By Product (Crunchy, Creamy, Others), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Stores, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of India Peanut Butter Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the India Peanut Butter Market.
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