If you're a business owner in India and want to sell to government departments, the Government e-Marketplace (GeM) is the place to be. It’s an online platform where government buyers purchase products and services directly from registered sellers.
In this guide, we’ll explain how to list products on GeM step-by-step — no jargon, just clear, simple instructions. Whether you're new to the platform or looking to improve your product listing on GeM, this post has you covered.
What is GeM?
GeM (Government e-Marketplace) is an online portal launched by the Government of India. It helps government departments, PSUs, and ministries buy products and services from registered businesses.
If you want to sell to the government, this is your gateway. From stationery and electronics to furniture and services, GeM offers a wide range of opportunities for businesses of all sizes.
Why List Your Products on GeM?
Here are a few good reasons to get your product list on GeM portal:
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Huge buyer base – Thousands of government departments are active on GeM.
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Easy payments – Timely and secure payments through the platform.
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No middlemen – Sell directly to the buyer.
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Transparent process – Every transaction is tracked and transparent.
Step-by-Step: How to List Products on GeM
Let’s break it down into simple steps so you can start selling on the portal.
1. Register as a Seller on GeM
First, go to gem.gov.in and register as a seller.
You’ll need:
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PAN and Aadhaar card
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Company or business registration (like Udyam, MSME, or GST)
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Bank account details
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Digital Signature Certificate (DSC)
Once your account is approved, you can move on to listing your products.
2. Choose the Right Product Category
GeM has predefined categories. Select the one that best fits your product. This is important because wrong categories can delay approval or reduce your chances of getting orders.
Example: If you sell office chairs, don’t list under general furniture — choose the exact "Office Chairs" category.
3. Add Product Details Carefully
This is where you create your actual GeM product listing. Be clear and complete with your product details.
You’ll need to enter:
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Product name and category
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Features and specifications
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Product price
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Photos (clean, white background, high quality)
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Warranty and service details
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Delivery time
Tip: The more accurate your listing, the better your chances of getting orders.
4. Set a Competitive Price
GeM is a competitive space. Buyers often compare prices before making a decision.
Here’s what to consider:
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Cost of the product
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Packaging and shipping
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Taxes
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After-sales support (if applicable)
Don’t overprice or underprice. Be fair and market-aligned.
5. Submit and Wait for Approval
Once you’ve uploaded your product, GeM will review it. This usually takes a few days. If anything is missing or incorrect, they’ll ask you to fix it.
After approval, your product becomes visible to government buyers.
6. Keep Your Listings Updated
Make sure your stock, pricing, and product details stay up to date. Government buyers expect accurate information. Delays or mistakes can lead to penalties or removal from the platform.
Need Help? Use GeM Product Listing Services
If you're short on time or not sure how to manage the process, consider using GeM product listing services. These are professional agencies that help with:
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Creating product listings
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Choosing the right categories
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Writing product descriptions
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Ensuring your listings meet GeM standards
It’s a good option if you want to save time and avoid rejections.
Final Thoughts
Getting your product listed on GeM opens doors to a reliable and large customer base — the Government of India. It’s free to register, easy to use, and offers a huge opportunity for growing your business.
Whether you're a manufacturer, distributor, or service provider, if your products meet government needs, this platform can take your business to the next level.
Start today — the sooner you list your products on GeM, the faster you can grow your government sales.
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