The latest report by IMARC Group, titled “Green Tea Market: Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2024-2032,” offers a comprehensive analysis of the green tea market share. The report also includes competitor and regional analysis, along with a breakdown of segments within the industry.
The global green tea market size reached US$ 16.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 27.2 Billion by 2032, exhibiting a growth rate (CAGR) of 5.8% during 2024-2032.
Market Trends:
The global market is primarily driven by increasing consumer awareness regarding its health benefits and a growing health and wellness trend. Additionally, the rising obesity rates and an increase in lifestyle-related diseases have steered consumers towards healthier beverage choices, making green tea a preferred option is impelling the market. This shift is supported by extensive marketing campaigns that highlight the antioxidant properties and health advantages of green tea.
Moreover, continual innovations in product offerings, including green tea-infused energy drinks and wellness supplements, are tapping into new consumer segments, further fueling market expansion. Furthermore, the shifting trends towards organic and natural products have also seen a rise in demand for organic green tea, which aligns with the global movement towards sustainable and eco-friendly products is creating a positive market outlook.
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Scope and Growth Analysis:
The scope of the market is expanding, reflecting a broader trend towards health-centric beverages. This market is experiencing robust growth due to the increasing prevalence of chronic diseases, which is prompting consumers to adopt healthier dietary habits and is driving the market scope. The Asia-Pacific region remains the dominant market due to traditional consumption patterns, particularly in countries like China and Japan.
However, North America and Europe are rapidly catching up, driven by rising consumer preferences for antioxidants-rich products and an overall shift towards wellness-oriented lifestyles. As per market analysis, the introduction of green tea in various forms, such as powders, bags, and ready-to-drink bottles, is making it more accessible and convenient for consumers globally. This adaptability in product forms allows for greater market penetration and caters to a wider audience, thereby supporting the sustained growth of the green tea market. With ongoing research revealing more health benefits, the market is set to witness continued expansion and diversification.
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Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
- AMORE Pacific Corp
- Arizona Beverage Company
- Associated British Foods LLC
- The Coca-Cola Company
- Tata Global Beverages
- Unilever
- Cape Natural Tea Products
- Celestial Seasonings
- Finlays Beverages Ltd.
- Frontier Natural Products Co-Op.
- Hambleden Herbs
- Hankook Tea
- Honest Tea, Inc.
- ITO EN
- Kirin Beverage Corp.
- Metropolitan Tea Company
- Northern Tea Merchants Ltd
- Numi Organic Tea
- Oishi Group Plc.
- Oregon Chai Inc.
- Yogi Tea
Green Tea Market Segmentation:
Our report has categorized the market based on region, type, flavour and distribution channel.
Breakup by Type:
- Green Tea Bags
- Green Tea Instant Mixes
- Iced Green Tea
- Loose Leaf
- Capsules
- Others
Breakup by Flavour:
- Lemon
- Aloe Vera
- Cinnamon
- Vanilla
- Wild Berry
- Jasmin
- Basil
- Others
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Specialty Stores
- Convenience Stores
- Online Stores
- Others
Breakup by Region:
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the report:
- Market Performance (2018-2023)
- Market Outlook (2024-2032)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
About Us
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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