Global Biscuits Market: Trends, Growth Drivers, and Future Outlook

MARKET OVERVIEW:

The global biscuits market, valued at USD 128.65 billion in 2024, is projected to reach USD 187.0 billion by 2033, growing at a CAGR of 4.2% from 2025 to 2033. This growth is driven by increasing consumer demand for convenient, on-the-go snacks, innovations in product flavors and textures, and the widespread availability of biscuits through online platforms. Notably, the Asia Pacific region leads the market, holding a share of over 37.5% in 2024.

STUDY ASSUMPTION YEARS:

• Base Year: 2024
  
  

• Historical Year: 2019–2024
  
  

• Forecast Year: 2025–2033
  
  

BISCUITS MARKET KEY TAKEAWAYS:

• Market Size & Forecast: The global biscuits market is expected to grow from USD 128.65 billion in 2024 to USD 187.0 billion by 2033, at a CAGR of 4.2%.
  
  

• Regional Leadership: Asia Pacific dominated the market in 2024, accounting for over 37.5% of the global share.
  
  

• Product Innovation: There is a rising trend in the introduction of innovative biscuit flavors, textures, and shapes to cater to diverse consumer preferences.
  
  

• Health-Conscious Offerings: Consumers are increasingly seeking healthier biscuit options, prompting manufacturers to offer products with organic and gluten-free ingredients.
  
  

• E-commerce Growth: The expansion of online retail channels has significantly enhanced the accessibility of biscuits to a broader consumer base.
  
  

• Convenience Factor: The demand for convenient, ready-to-eat snacks is a major driver of market growth, especially among busy professionals and students.
  
  

• Premium Segment Expansion: There is a growing interest in premium biscuit varieties, including artisanal and gourmet options, among consumers.

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MARKET GROWTH FACTORS:

New technologies for production: Developments in baking techniques and automation have enhanced the biscuit industry by boosting product uniformity and efficiency. Management of the biscuit industry aims to take advantage of these recent advancements to satisfy the always expanding appetite for biscuits while upholding a respectable quality criterion. Additionally promoting the creation of cookies with distinctive textures and flavors appealing to a broader consumer base, new baking techniques also help to provide foodstuff with a different texture and taste.

Governments all over are enacting laws meant to encourage healthy food production, including biscuits, thereby providing regulatory support and health trends. Typically concerned with preserving the decrease of trans fats, sugar levels, and encouraging the presence of ingo additives, these rules also help to safeguard the health of individuals. Biscuits with little sugar, high fiber, and organic appeal are becoming more pertinent as customers are becoming more health-conscious.

 Certifications like gluten-free or non-GMO support this trend since they quickly attract a wide group of health-conscious consumers. Modern customers live hurried lives and are looking more and more for easy, on-the-go snacking. Given their mobility and extended shelf life, biscuits fit exactly this need. Manufacturers are therefore catering to the demands of hectic professionals, students, and visitors with individually wrapped cookies and portion-controlled sizes. One of the primary catalysts for growth in the biscuits industry is the convenience element.

MARKET SEGMENTATION:

• By Product Type:
  
  

• Crackers and Savory Biscuits: These biscuits are typically less sweet and are often consumed as snacks or appetizers.
  
  

• Sweet Biscuits: These are sugar-rich biscuits, commonly enjoyed as desserts or with beverages.
  
  

• By Ingredient:
  
  

• Wheat: The most common base for biscuit production, offering versatility and texture.
  
  

• Oats: Known for their health benefits, oats are increasingly used in biscuits targeting health-conscious consumers.
  
  

• Millets: A gluten-free alternative gaining popularity in health-focused biscuit varieties.
  
  

• Others: Includes alternative grains and flours catering to specific dietary needs.
  
  

• By Packaging Type:
  
  

• Pouches/Packets: Widely used for single-serve or family packs, offering convenience and portability.
  
  

• Jars: Often used for premium or bulk biscuit offerings, providing airtight storage.
  
  

• Boxes: Common for gift packs or premium biscuit assortments, emphasizing presentation.
  
  

• Others: Includes tins and other specialty packaging formats.
  
  

• By Distribution Channel:
  
  

• Supermarkets and Hypermarkets: Traditional retail channels offering a wide range of biscuit brands.
  
  

• Convenience Stores: Provide quick access to biscuits for immediate consumption.
  
  

• Independent Bakery: Offer artisanal and freshly baked biscuit options.
  
  

• Online Stores: E-commerce platforms facilitating home delivery and wider product selection.
  
  

• Others: Includes vending machines and specialty stores.
  
  

• By Region:
  
  

• Asia Pacific: Dominates the global biscuits market, driven by high consumption rates and diverse consumer preferences.
  
  

• North America: Experiences steady growth, with increasing demand for healthier and premium biscuit options.
  
  

• Europe: Known for its rich biscuit heritage, with a growing trend towards organic and specialty biscuits.
  
  

• Latin America: Shows potential for growth, fueled by urbanization and changing dietary habits.
  
  

• Middle East and Africa: Emerging markets with increasing disposable incomes and a shift towards packaged snacks.
  
  

REGIONAL INSIGHTS:

The Asia Pacific region leads the global biscuits market, holding a significant share due to its large population, diverse consumer preferences, and strong snacking culture. Countries like China, India, and Japan are major contributors to this dominance. The region's growth is further supported by increasing urbanization, rising disposable incomes, and the expansion of modern retail and e-commerce channels. Manufacturers are focusing on product innovation and localization to cater to the unique tastes and dietary preferences of consumers in this region.

RECENT DEVELOPMENTS & NEWS:

The biscuits market is witnessing several trends and developments, including:

• Health-Conscious Offerings: Manufacturers are introducing biscuits with reduced sugar content, high fiber, and organic ingredients to cater to the growing health-conscious consumer segment.
  
  

• Innovative Flavors and Formats: There is an increasing trend towards unique biscuit flavors, textures, and shapes to attract a diverse consumer base.
  
  

• Sustainable Packaging: Companies are adopting eco-friendly packaging solutions to meet consumer demand for sustainability.
  
  

• Expansion in E-commerce: The growth of online retail channels is enhancing the accessibility of biscuits to a broader consumer base.
  
  

KEY PLAYERS:

• Bahlsen GmbH & Co. KG

• Britannia Industries Limited

• Burton's Biscuit Company

• ITC Limited

• Kellogg Company

• Lotus Bakeries Corporate

• Mondelez International Inc.

• Nestlé S.A.

• Parle Products Private Limited

• Pladis Global

• Walker's Shortbread