The IPO season of September 2025 is buzzing with two major names—Euro Pratik Sales IPO and Urban Company IPO. Both come from completely different industries. Yet, both are attracting heavy attention from retail and institutional investors.
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Euro Pratik Sales IPO brings strong fundamentals in decorative laminates and interior design products.
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Urban Company IPO represents the fast-growing tech-enabled home services sector.
So, the key question is: Which IPO is suitable for which type of investor, and why? Let’s break it down.
Euro Pratik Sales IPO: Solid Fundamentals with Brand Strength
Key Highlights:
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Price Band: ₹235 – ₹247
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Lot Size: 60 shares (₹14,820 minimum investment)
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Business Strength: Leadership in decorative laminates, 3,000+ designs, endorsed by Hrithik Roshan.
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Financials: FY25 revenue ₹291.52 crore, PAT ₹76.44 crore, RoNW 32.65%.
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Debt Level: Very low debt-to-equity ratio of 0.01.
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Valuation: P/E 32.8x, attractive vs peers like Greenlam (lower RoNW) and Asian Paints (higher P/E).
👉 Best for: Investors looking for fundamentally strong, low-debt companies with long-term growth in the real estate & interior products cycle.
Urban Company IPO: Tech-Driven Growth with High Risk
Key Highlights:
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Price Band: ₹98 – ₹103
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Lot Size: 145 shares (₹14,935 minimum investment)
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Business Strength: Leading digital home services platform across India, the UAE, and Singapore.
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Financials: FY25 revenue ₹1,260.68 crore, PAT ₹239.77 crore (turned profitable after years of losses).
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Industry Outlook: $60B+ TAM in India by 2030, growing at 10–11% CAGR.
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Risks: Ongoing legal issues, dependence on platform trust, high P/E (62.04x).
👉 Best for: Investors with a higher risk appetite, looking for exposure to tech growth and market disruption.
Grey Market Premium (GMP) Comparison
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Euro Pratik Sales IPO GMP: Fluctuating but indicates strong listing demand due to fundamentals and brand appeal.
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Urban Company IPO GMP: Around ₹8 at last update, suggesting a moderate listing premium.
📊 Insight: While Euro Pratik’s GMP suggests stronger confidence, Urban Company’s GMP reflects cautious optimism due to valuation risks.
Which IPO Suits You and When?
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For Retail Investors (Safe Approach):
Euro Pratik Sales IPO is more suitable due to low debt, stable growth, strong RoNW, and fair valuation. Best considered for allotment and holding medium to long term. -
For High-Risk Investors:
Urban Company IPO is better suited because of its digital growth story and large TAM. It is best considered for short-term bets or listing gains. -
For Institutional/Long-Term Investors:
A combination of both may work—Euro Pratik for stable returns and Urban Company for tech exposure. The best time is post-listing once volatility settles. -
For New Investors:
Euro Pratik Sales IPO is easier to understand, less volatile, and a better entry into IPO investing.
Final Verdict: Which IPO Should You Choose?
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If you want stability, fundamentals, and steady growth, go for Euro Pratik Sales IPO.
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If you want tech disruption, high growth potential, but with risks, consider Urban Company IPO.
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Balanced investors can split allocation: 70% Euro Pratik, 30% Urban Company.
👉 In short:
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Euro Pratik = Long-term value
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Urban Company = Growth with risk
FAQs
Q1: Which IPO is better for listing gains?
Urban Company IPO may offer short-term listing spikes, but Euro Pratik looks more stable.
Q2: Which IPO is safer for beginners?
Euro Pratik Sales IPO, due to its financial strength and low debt.
Q3: Should I apply to both IPOs?
Yes, if you can manage the allocation. Diversifying reduces overall IPO risk.
Disclaimer
This article is for educational purposes only and should not be considered as financial advice. IPO investments are subject to market risks. Always check the official prospectus, SEBI filings, and consult a financial advisor before making investment decisions.
