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Collaborative initiative between Big Idea Ventures and Mars Petcare to accelerate innovation in pet care
After the success of last year’s initiative, the Next Generation Pet Food Program returns for a second round, led by Big Idea Ventures and Mars Petcare in collaboration with AAK, Bühler, and Givaudan. This global program is on the hunt for the next wave of innovators driving sustainability in pet nutrition. Startups worldwide are encouraged to apply, with selected teams getting the opportunity to present their solutions at the Asia-Pacific Agri-Food Innovation Summit. The program continues to bring together top experts in food and pet care to accelerate advancements in sustainable pet food.


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