The eyelash serum market involves products specially formulated to condition and nourish lashes and promote lash growth. Eyelash serum contains ingredients like peptides, vitamins and amino acids that may help lengthen, thicken and strengthen natural lashes when applied regularly. The need for voluminous, long-lasting lashes has propelled the demand for eyelash serum. Massaging a few drops of serum onto clean lashes before bed using a specially designed brush allows the ingredients to take effect overnight. Regular application over 4-6 weeks may lead to noticeably fuller, darker lashes without extensions or mascara.
The Global Eyelash Serum Market is estimated to be valued at US$936.3 million in 2024 and is expected to exhibit a CAGR of 5.5% over the forecast period 2024 To 2031.
Key Takeaways
Key players operating in the eyelash serum market are Grande Cosmetics LLC and L'Oreal.
Regular product launches catering to evolving consumer preferences have been a key driver of Eyelash Serum Market Demand. Companies are also offering serum bundles with accompanying tools like brushes to make application easier.
Technological advances include combination formulations with other lash-friendly ingredients like peptides, vitamins and plant extracts for enhanced benefits. Water-resistant, non-smudging products also allow round-the-clock wear.
Market Trends
Increasing focus on vegan and natural formulations: More brands are offering cruelty-free, vegan eyelash serums made from plant-derived ingredients to appeal to health-conscious buyers.
Rising demand for multi-benefit products: Formulations offering additional benefits like eyebrow enhancement or dark circle reduction in addition to lash strengthening are gaining traction.
Market Opportunities
Emergence of customization: Options allowing customers to select lash goals, skin type etc for tailored product recommendations present an opportunity.
Focus on men's grooming: While primarily a women's category, serums marketing additional benefits of revitalizing tired eyes find resonance with male consumers too.
Impact of COVID-19 on Eyelash Serum Market Growth:
The COVID-19 pandemic adversely impacted the growth of the global eyelash serum market in 2020 due to nation-wide lockdowns imposed by various governments. This led to closure of beauty product manufacturing facilities and disruption in the supply chain networks globally. The shutdown of airports and restriction on international travels hampered export-import of eyelash serums between countries. Also, reduced disposable income during the pandemic decreased spending on non-essential beauty products like eyelash serums.
However, with easing of lockdown restrictions in 2021, the market saw signs of revival. Rising emphasis on personal grooming while staying indoors boosted demand for eyelash serums. Growing popularity of online shopping channels enabled people to purchase eyelash serums with minimal risk of virus exposure. Manufacturers also started implementing strict hygiene and social distancing protocols to restart production. To sustain loyalty of consumers, brands offered online discounts and special value packs of eyelash serums.
Going forward, increased awareness about benefits of eyelash serums for accentuating natural beauty is expected to drive market growth post pandemic. Focus on self-care and at-home beauty treatments will further support eyelash serum sales. Continuous new product launches catering to evolving consumer preferences will aid market recovery in coming years.
Geographical Regions with Highest Eyelash Serum Market Value:
North America accounted for the largest share of the global eyelash serum market value in 2020 led by United States. Technological advancements in eyelash serum formulations and availability of organic and herbal eyelash enhancement products attracted consumers in the region. Growth of cosmetics and personal grooming industry along with high disposable income levels fueled eyelash serum sales. Cultural adoption of bold eyeliner looks and emphasis on lengthened, voluminous lashes remain popular beauty trends here boosting market value.
Asia Pacific emerged as the second largest regional market for eyelash serums in terms of value led by strong sales in China, Japan and South Korea. Rising popularity of K-beauty and Korean makeup styles influenced consumers, especially youth to use eyelash enhancement products. Growing working women population with increasing purchasing power and adoption of modern lifestyles are key factors supporting market value growth in Asia Pacific region.
Fastest Growing Regional Market for Eyelash Serum:
Middle East and Africa region is poised to witness fastest growth in the global eyelash serum market during the forecast period. Growing interest in new makeup styles and trends among youth population in GCC nations is driving product demand. Rising online shopping and improving availability of international eyelash serums through third party beauty e-commerce sites is also aiding market expansion. Additionally, increasing per capita disposable income supplemented by high quality but affordable eyelash care cosmetics available locally are offering opportunities for higher market value gains going ahead in MEA region compared to other global areas. Formulation of specialized products for sensitive eyelash and skin types characteristic of the region will further boost sales revenues across African and Middle Eastern countries.
Get More Insights on Eyelash Serum Market
Get this Report in Japanese Language-
Get this Report in Korean Language-
About Author-
Money Singh is a seasoned content writer with over four years of experience in the market research sector. Known for her strong SEO background, she skillfully blends SEO strategies with insightful content. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. (https://www.linkedin.com/in/money-singh-590844163)_
Comments
0 comment