Nutrigenomics Market will grow at highest pace owing to rising awareness about preventive healthcare
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Nutrigenomics Market will grow at highest pace owing to rising awareness about preventive healthcare
Nutrigenomics is a multidisciplinary field that explores the connection between nutrition, genetics, and health which helps to gain personalized diet plans and maximizes health benefits. It allows healthcare professionals to determine which dietary factors influence individuals’ health risks and then help them develop personalized nutrition plans to reduce these risks. This is important as each person’s body responds differently to certain foods, depending on individual genetics. Nutrigenomics can help understand how genes affect the way individual body uses and stores nutrients, and how specific nutrient intake can affect genes expression or function.
The Nutrigenomics Market is estimated to be valued at USD 1.3 Billion in 2024 and is expected to reach USD 3.07 Billion by 2031, growing at a compound annual growth rate (CAGR) of 13% from 2024 to 2031.
Key Takeaways
Key players operating in the nutrigenomics market are Nutrigenomix Inc., GX Sciences, DSM N.V., Metagenics, Inc., NutraGene, WellGen Inc., NutraIngredients, and Xcode Life.
Growing demand for tailored nutrition: There is rising awareness about health risks associated with certain foods among people with specific genetic profiles. This is boosting demand for customized nutrition plans developed using nutrigenomics approaches to manage lifestyle conditions and reduce chronic disease risks.
Technological advancement: Advancement in Nutrigenomics Market sequencing technologies and computational tools for analyzing large sets of genetic and nutritional data is facilitating cost-effective and rapid analysis. This is supporting widespread adoption of nutrigenomics in personalized nutrition space.
Market Trends
Customized weight management solutions : Nutrigenomics is being leveraged to develop customized weight management programs tailored to individual's genetics, metabolism, lifestyle and dietary preferences for achieving effective and sustainable weight loss.
Disease risk prediction and prevention: Analysis of interactions between genetics, diet, and lifestyle factors is helping predict risks of chronic diseases like diabetes, cardiovascular disease and cancer. This enables focused preventive measures through personalized nutrition therapy.
Market Opportunities
Nutrigenomics based infant nutrition: It can help develop nutrient-optimized infant formulas catering to genetics and growth needs of babies for supporting early development and reducing disease risks later in life.
Phytonutrigenomics: Study of plant food components like phytochemicals and their impact on human gene expression and health based on genetics is an emerging area with scope for new product innovation.
Impact of COVID-19 on Nutrigenomics market growth
The COVID-19 pandemic has significantly impacted the growth of the global nutrigenomics market. During the initial outbreak, many research activities and clinical trials in the field of nutrigenomics came to a halt as focus shifted to developing diagnostics, therapeutics and vaccines for COVID-19. This led to delays in new product launches and innovations. However, with growing evidence linking nutrition and genetics to disease severity and clinical outcomes of COVID-19, nutrigenomics again garnered attention.
Several studies explored the role of nutrition, diet and genetic factors in determining COVID-19 susceptibility and prognosis. Researchers investigated connections between nutrition-related genes and COVID-19 severity. They aimed to understand how specific diets and supplements could help high-risk genetic groups. This revived interest in personalized nutrition based on genetic profiling.
As the pandemic threatened to cause long-term effects like inflammation and malnutrition, nutrigenomics gained relevance in preventive healthcare and disease management. It is being viewed as a way to bolster immunity and build resilience against infectious diseases through targeted nutrition. Several nutrigenomics startups focused on developing genetic-based diet and supplement plans for post-COVID recovery.
The pandemic has highlighted the importance of genetics in public health outcomes and accelerated acceptance of personalized nutrition approach. It is expected that nutrigenomics applications will grow in areas like vaccine development, epidemiology and clinical management of infectious diseases post COVID-19. Overall, while the market saw short-term declines, the pandemic spotlight on genetics and nutrition is projected to drive its expansion over the long-term.
The Global Nutrigenomics Market, In Terms Of Value
In terms of regions, North America currently holds the largest share of the global nutrigenomics market, in terms of value. This is attributed to the increasing healthcare expenditure, rising obesity rates and growing awareness about personalized nutrition and preventive healthcare in the region. Asia Pacific is recognized as the fastest growing market for nutrigenomics. Factors such as rising incomes, increasing lifestyle diseases, growing geriatric population and developing research infrastructure are fueling higher adoption of nutrigenomics technologies in the region. China, Japan and India especially offer lucrative growth opportunities.
The European nutrigenomics market is concentrated in Western European countries like Germany, United Kingdom, France and Italy where awareness and funding for nutrigenomics R&D is significant. On the other hand, markets in Latin America, Middle East and Africa are still at a nascent stage but expected to witness steady expansion over the coming years.
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About Author:
Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc.


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