Nicotine gum assists in smoking cessation by providing low doses of nicotine that help alleviate craving and withdrawal symptoms without the health risks of smoking. It has several advantages over nicotine patches as it delivers nicotine at a slower rate and requires active chewing, mimicking the hand-to-mouth habit of smoking.
Global Nicotine Gum Market is estimated to be valued at USD 1.90 Bn in 2024 and is expected to reach USD 3.10 Bn by 2031, growing at a compound annual growth rate (CAGR) of 7.2% from 2024 to 2031.
Nicotine gums have emerged as a popular alternative for smokers looking to quit the habit. They contain nicotine that helps reduce the craving for cigarettes and urge to smoke. The gum is available in different strengths and flavors and works by releasing nicotine into the user's saliva in small amounts when chewed. This slow release of nicotine satisfies craving and prevents nicotine withdrawal symptoms without exposing the user to the toxins present in cigarettes. With growing health awareness and rising incidence of smoking-related diseases, more people are opting for nicotine gums to help them quit smoking gradually.
Key Takeaways
Key players operating in the nicotine gum market are GlaxoSmithKline plc, Johnson & Johnson, Novartis Consumer Health, ITC Limited, Cipla Health Limited, Perrigo Company Plc, Fertin Pharma, Alchem International, Revolymer, British American Tobacco Plc, Philips Morris International Inc
Rising number of smokers wanting to quit the habit has resulted in strong Nicotine Gum Market Demand. Their easy availability over the counter without a prescription and relatively low cost makes them a favored option for smoking cessation.
Technological advancements have led to the development of new formulations that deliver nicotine more efficiently and for longer, mimicking the hand-to-mouth sensory experience of smokers. Some gums offer varying flavors and nicotine levels to better suit individual needs and smoking patterns.
Market Trends
The introduction of nicotine pouches is a major trend, targeting young smokers and vapers. Nicotine pouches like Zyn, On!, Velo are small tea bag-like pouches that contain nicotine salts and are placed under the lip. They have become popular for discrete nicotine consumption.
Growing emphasis on digital solutions for smoking cessation. Several companies offer apps and online programs along with nicotine gums & patches that provide counseling, weekly check-ins, progress tracking to increase success rates of quitting smoking.
Market Opportunities
Emerging economies in Asia Pacific and Latin America provide lucrative opportunities for nicotine gum manufacturers due to rising per capita income and growing health awareness.
Developing novel formulations such as dissolving strips, lozenges, that are more convenient and effective at nicotine delivery than chewing gums.
Impact of COVID-19 on Nicotine Gum Market Growth
The COVID-19 pandemic has significantly impacted the nicotine gum market. During the initial lockdown phases in 2020, demand for nicotine gum surged as people tried to quit smoking due to health concerns. However, supply chain disruptions caused shortage of gum in the market. With restrictions on travelling, production and shipping were hampered. This led to a demand-supply mismatch and spike in gum prices in the short term.
As lockdowns were gradually lifted in 2021, supply chains were restored while following necessary safety protocols. However, pandemic-led economic stress and job losses reduced disposable incomes. This acted as a deterrent for many looking to quit smoking through expensive gum. Companies focused on affordable offerings and consumer financing options to boost accessibility. Telemedicine and digital platforms also helped people initiate quitting programs involving nicotine replacements remotely during lockdowns.
Going forward, companies are developing nicotine formulations for longer lasting effects. This will help provide flexibility in gum usage patterns suited to different work and lifestyle schedules amid hybrid work models emerging post-pandemic. Favorable regulatory environment supporting nicotine alternatives is expected to drive the gum market's steady recovery in the forecast period.
Geographical Regions with High Nicotine Gum Market Value
North America accounts for the largest share of the global nicotine gum market in terms of value. This is attributed to growing health and wellness trend among the population as well as stringent regulations discouraging tobacco usage. Support from government and health organizations to promote smoking cessation aids adoption in the US and Canada also contributes to market concentration.
Europe is another dominant region concentrating significant nicotine gum market worth, led by countries like the UK and Germany. Predominance of Quit Smoking programs and grassroot level awareness boosts gum demand.
Fastest Growing Region in the Nicotine Gum Market
Asia Pacific region is poised to emerge as the fastest growing market for nicotine gum globally during the forecast period. Rapidly improving economic conditions and swelling middle class are driving increased spending on wellness and preventive healthcare in developing nations. Government efforts to curb rising smoking rates through availability of alternatives like nicotine gum will sustain the growth momentum. Increasing health consciousness coupled with huge population base makes Asia Pacific an attractive market for players to tap newer consumer segments and expand geographical footprints.
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About Author:
Alice Mutum is a seasoned senior content editor at Coherent Market Insights, leveraging extensive expertise gained from her previous role as a content writer. With seven years in content development, Alice masterfully employs SEO best practices and cutting-edge digital marketing strategies to craft high-ranking, impactful content. As an editor, she meticulously ensures flawless grammar and punctuation, precise data accuracy, and perfect alignment with audience needs in every research report. Alice's dedication to excellence and her strategic approach to content make her an invaluable asset in the world of market insights.
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