The Global Matcha Market size was valued at USD 2.98 Billion in 2022 and the total Matcha Tea revenue is expected to grow at a CAGR of 11.03% from 2023 to 2029, reaching nearly USD 6.20 Billion by 2029.
Matcha Market Overview:
The global Matcha market has witnessed significant growth over the past decade, driven by increasing consumer awareness regarding health and wellness. Valued at USD 2.98 billion in 2022, the market for matcha tea is expected to reach USD 6.20 billion by 2029, growing at a compound annual growth rate (CAGR) of 11.03% from 2023 to 2029. Matcha, a finely ground powder of specially grown and processed green tea leaves, is rich in antioxidants, vitamins, and minerals, making it a popular choice among health-conscious consumers. The rising demand for natural and organic products has further propelled the market's growth, as matcha is perceived as a healthier alternative to conventional tea and coffee.
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Matcha Market Scope:
This report provides a comprehensive analysis of the global matcha market, covering market dynamics, segmentation, regional insights, and the impact of the COVID-19 pandemic. It offers valuable insights into market trends, key drivers, challenges, and opportunities for stakeholders, including manufacturers, suppliers, and investors. The report also includes an in-depth examination of the competitive landscape, highlighting the major players operating in the market and their strategies to maintain a competitive edge.
Matcha Market Drivers:
Several factors are driving the growth of the global matcha market. One of the primary drivers is the increasing awareness of the health benefits associated with matcha consumption. Rich in catechins, particularly epigallocatechin gallate (EGCG), matcha is known for its potential to boost metabolism, enhance cognitive function, and reduce the risk of chronic diseases. Additionally, the growing popularity of matcha-based products, such as lattes, smoothies, and desserts, has broadened its consumer base beyond traditional tea drinkers.
Another significant driver is the rising demand for organic and natural products. As consumers become more health-conscious, there is a growing preference for products free from artificial additives and preservatives. Matcha, being a natural product with minimal processing, fits well into this trend. Furthermore, the expansion of e-commerce platforms has made matcha products more accessible to a global audience, thereby boosting market growth.
Matcha Market Segmentation:
by Product
Regular
Flavored
by Form
Powder
Liquid
by Distribution Channel
Offline
Hypermarket/Supermarket
Grocery Stores
Others
Online store
E-commerce Platforms
Company Owned Websites
Matcha Market Key Players: The key players are
1. The AOI Tea Company (U.S.),
2. benzoate.co (U.S.),
3. Green Foods Corporation (U.S.),
4. Nature's Way (U.S.),
5. Aiya America Inc. (U.S.),
6. DōMatcha (Canada),
7. Vivid Vitality Ltd. (U.K.),
8. Starbucks Coffee Company. (U.S.),
9. Tata Consumer Products Limited (India),
10. Aiya Europe GmbH (Austria),
11. Unilever (U.K.),
12. Marukyu Koyamaen (Japan),
13. Midori Spring Ltd. (Japan),
14. Sasaki Green Tea Company (Japan),
15. IPPODO TEA (Japan),
16. Mizuba Tea Co. (Japan),
17. Sun Time Tea Company (China),
18. Matcha Maiden (Australia)
19. Thaitee Tea Merchant Sdn Bhd
20. Legend Of Tea
21. John Tea Merchant Trading Company Sdn Bhd
22. TWG
23. Matcha Hero
24. Fulleaf Tea Store
25. Gryphon Tea Company
26. The Tea Republic
27. Roleaf Sdn Bhd
28. ETTE TEA COMPANY
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Matcha Market Regional Analysis:
Geographically, the matcha market is segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.
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Asia Pacific: Dominates the market, with Japan being the largest producer and consumer of matcha. The region's long-standing tradition of tea consumption and the presence of key market players contribute to its leading position.
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North America: Exhibits significant growth potential, driven by the increasing adoption of matcha in the United States and Canada. The health and wellness trend, along with the rising popularity of matcha-based beverages in cafes and restaurants, supports market expansion in this region.
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Europe: Also presents substantial growth opportunities, with countries like the United Kingdom, Germany, and France witnessing a surge in matcha consumption. The growing preference for organic and natural products is a major factor driving market growth in Europe.
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Latin America and the Middle East and Africa are emerging markets for matcha, with increasing consumer awareness and the expansion of distribution networks.
COVID-19 Impact Analysis on Matcha Market:
The COVID-19 pandemic had a mixed impact on the global matcha market. On one hand, the disruption of supply chains and the closure of physical stores posed challenges for market players. On the other hand, the pandemic accelerated the shift towards online shopping, providing a boost to online sales of matcha products. Additionally, the increased focus on health and immunity during the pandemic led to a surge in demand for health-boosting products like matcha. Consumers sought out matcha for its reputed health benefits, including its high antioxidant content and potential immune-boosting properties.
Key Questions Answered in the Matcha Market Report are:
- What will be the CAGR of the Matcha market during the forecast period?
- Which segment emerged as the leading segment in the Matcha market?
- Which are the prominent players in the Matcha market?
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