Why You Need to Hire a Web Designer: Building Your Online Presence

Why You Need to Hire a Web Designer: Building Your Online Presence

You should understand that the upcoming future outlook is seen through the spectacles of a digital world. It's here that your website becomes the first contact point with potential customers. It's your virtual storefront, your digital business card, and a 24/7 marketing tool all rolled into one. But having a website without complete online presence isn't complete. The website needs to be well-designed, user-friendly, optimized, and very much attracting with converting visitors. That's where hiring a really proficient web designer comes in.

What Does a Web Designer Do?

The web designer is simply not someone who dresses websites; that is a mere definition of a limited scope of what he does. He is a trained professional who ties together a creative genius or technical prowess with an appreciation of the user behavior in order to birth the presence of an effective online representation of your business. Here are some other responsibilities:

• Planning and Conceptualization: web design collaborates to comprehend your business goals, target audience, and brand identity. It develops an arrangement for the structural design, the contents of the website, and the overall design. 

• Visual design: This is one aspect almost everyone thinks about when they hear the term "web design." It consists of choosing colors, fonts, pictures, and layouts that are pleasing to the eye and congruent with your brand. 

• User Interface (UI) Design: UI design is the part focusing on how a user interacts on your website. Good UI makes it easy for visitors to find what they need and navigate the site painlessly. 

• User Experience (UX) Design: UX design is purely about ensuring that every website visitor has a pleasant time. Thus, this includes the speed of the site and its availability to all kinds of devices. 

• Front-end Development: It is common for a web designer to have a measure of front-end development skill, which means the implementation (i.e., coding) of the front end in a web browser: HTML, CSS, and JavaScript. 

• Search Engine Optimization (SEO): In addition to having some degree of understanding of SEO, web designers should also be able to create search engine-friendly websites. 

• Website Maintenance: Many web designers also include the maintenance of the website to ensure website value, security, and proper functioning.

Why Can’t I Just Build My Own Website?

You may be questioning the necessity of hiring a professional web designer with the emergence of DIY website builders. These tools may be somewhat helpful for very basic website applications, but most of the time, they fail to build an effectual online presence for your business. Here are the reasons why:

• Somewhat restrictive in customization: DIY website builders limit your customizations to the extent that you may not be able to build a website that depicts your profile adequately. 

• Absence of Technical Know-how: Building the site doesn't end with drag-drop.

• Professional web designers possess the technical know-how to build a website that works fast and is secured while optimizing for search engines. 

• Bad User Experience: A badly designed website irritates visitors and drives them away. A web designer understands the creation of user-friendly sites that keep visitors glued to what they want. 

• Time Intensive. In the field of web designing, web designing requires a lot of input, effort, and energy. When a person is busy managing businesses, they may not get time to create a suitable web site for their own requirement. 

• SEO Conflict: To bombard the website with keywords is one thing; to enable the site to be listed high on the search results is another. This newfound traffic can be further grown with a web designer's insight towards search engine optimization. For further elaboration on SEO, check out the Search Engine Optimization page on Wikipedia.

Benefits of Hiring a Professional Web Designer

The investment of hiring professional web designers has many returns. Among the hundreds of paybacks and benefits, here are the key ones:

• Uniqueness and Professionalism: A web designer will create a website that appeals visually, relates to your brand, and differentiates you from others.

• An Improved User Experience: A website designed well will have a more aesthetic approach that is easy to navigate, speedier, and more responsive. All of these things will keep visitors engaged with your website and persuade them to take action.

• Traffic that Converts: A web designer would make the website search engine-optimized so that you could enjoy organic traffic. He could design such a way that people will visit your site but end up converting them into customers.

• Save Time: You would free up time to work on your business if you hire web designer to help you with that. Most of them also offer ongoing maintenance services for websites, including keeping them up-to-date and secure.

Where to Find a Web Designer

These are a few of the places where you can get a web design and development expert. 

• Freelance Sites: Websites like Upwork and Fiverr basically connect you with freelancers in web design to get the job done.

• Design Agencies: Agencies are offering a wider range of services, including web design, graphic design, and marketing. 

• Referrals: Ask all your friends, relatives, and business associates if they know a good web designer.

What to Look for in a Web Designer

Several factors should be taken into consideration when hiring a web designer: 

• Portfolio- Look at portfolios from various designers to see their works. 

• Experience: The ideal designer would have had experience designing for companies like yours. 

• Skill Set: Look for certain skills the designer must possess: some examples include HTML, CSS, and JavaScript and SEO.

• Communication: Pick out a designer who is responsive, communicative, and easy to work with. 

• Price: Request quotes from several designers and compare their rates.

Questions to Ask a Potential Web Designer

Before hiring any web designer, consider asking him these questions:

• Can you show me examples of websites you have designed that are similar to what I'm looking for?

• What is your design process?

• How do you treat user experience (UX) and user interface (UI) design?

• Do your websites have mobile capabilities?

• Do you have experience with search engine optimization (SEO)?

• What are your rates and payment terms?

• Do you offer maintenance services for a website?

• What would you say is the estimated timeline for this project?

Making the Right Choice

To have a successful business, be it small or big, hiring good web designing services is really important. A good site pulls and converts customers and establishes your brand. Take time in the searching for a designer who understands your particular business goals and has adequate skills and experience to build that site, which is fulfilling as far as your needs are concerned. 

If you are the one who's hiring these web designers, then check out the services available at AIS Technolabs. They render web designing services for businesses, intending to develop an appealing online presence. 

Your investment in professional web design will ensure the creation of an attractive website that serves the desired business objectives. A well-designed return-generating website good for years.