The tongue retaining device market involves products that are used to advance the lower jaw and tongue forward during sleep, thereby keeping the airway open and reducing sleep disruptions. Commonly designed as mouthpieces that are molded to individual dental profiles, tongue retaining devices help treat conditions such as snoring and mild to moderate obstructive sleep apnea in a non-invasive manner. They work by positioning the tongue and mandible at a level to sustain an untrammeled airway during rest.
The Tongue Retaining Device Market is estimated to be valued at USD 578.8 Mn in 2024 and is expected to reach USD 1,184.7 Mn by 2031, exhibiting a compound annual growth rate (CAGR) of 10.8% from 2024 to 2031.
Key Takeaways
Key players operating in the tongue retaining device market include AveoTSD, ZYPPAH, Good Morning Snore Solution, VitalSleep, SnoreRx, SnoreMender, SleepPro, Airway Management, Apnea Sciences Corporation, SomnoMed, Respire Medical, TheraSnore, SleepTight Mouthpiece, Oventus Medical, AccuMED Technologies, ResMed, ZenSleep, and BluePro.
Growing prevalence of obstructive sleep apnea globally has increased demand for Tongue Retaining Devices Market Demand According to recent studies, sleep apnea affects over 900 million people worldwide. Moreover, increase in obesity rates has further driven the disease burden. This growing demand is a major growth driver for tongue retaining devices.
Key manufacturers are focusing on expanding their geographical presence. Strategic partnerships and mergers and acquisitions allow companies to penetrate emerging regional markets like Asia Pacific and Latin America. This global expansion opens new revenue streams for industry players.
Market Key Trends
Rising patient awareness about sleep-disordered breathing conditions and their available treatment options is a Tongue Retaining Devices Market Size And Trends campaigns by manufacturers and growing health issues like obesity have raised awareness. This has driven more patients to seek diagnosis and treatment. The non-invasive nature and ease of use of tongue retaining devices make them preferable options for mild to moderate sleep apnea, representing a key trend.
Porter’s Analysis
Threat of new entrants: Low due to high costs and patent regulations. Established manufacturers dominate the market.
Bargaining power of buyers: Moderate as there are several options available at varied price points. However, branded products have strong customer loyalty.
Bargaining power of suppliers: Low due to availability of alternative raw material sources and suppliers. Components have low switching costs.
Threat of new substitutes: Low as no major substitute exists for tongue retaining devices which are considered an effective treatment for sleep apnea and snoring.
Competitive rivalry: High among major players to gain more market share through new product launches and strategic mergers and acquisitions. Low-cost offerings intensify competition.
Geographical Regions
North America dominates the tongue retaining device market with the largest value share of over 50% primarily due to high incidence of sleep apnea and growing awareness. Availability of reimbursement further propels the regional market.
Asia Pacific exhibits the fastest growth led by countries like India and China. Rising disposable incomes, growing geriatric population susceptible to sleep disorders, and increasing healthcare expenditures are key factors driving the APAC tongue retaining device market.
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Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. (https://www.linkedin.com/in/ravina-pandya-1a3984191)
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