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Tattoo aftercare products include
creams, gels, and moisturizers that contain antimicrobial properties and aim to
hydrate, heal, and protect new tattoos. Tattoo aftercare allows reducing risk
of infection, alleviating pain and discomfort, and promoting long-lasting ink
quality by caring for tattoos during the healing process. The rising number of
people adorning tattoos, especially among millennials, has boosted demand for
aftercare products.
The Global Tattoo Aftercare Products Market is estimated to be valued at US$ 194.1 MN in 2024 and is expected to
exhibit a CAGR of 9.6% over the
forecast period 2024 To 2031.
Key
players operating in the global tattoo aftercare products market are TATWAX,
INKEEZE, INC., DISCOVERWOO, Tattoo Goo, LLC., Lubriderm, Aussie Inked, Helios
Tattoo, SORRY MOM, Born4design Ltd., SKINFIX INC., W. S. Badger Company,
H2Ocean, and Mad Rabbit.
Key Takeaways
Key players: Key players operating in the Global
Tattoo Aftercare Products Market Size are focusing on product
innovation and expanding their distribution channels. For instance, TATWAX
specializes in natural plant-based aftercare products. INKEEZE, INC. offers alcohol-free
aftercare sprays and ointments.
Growing demand: Rising cultural acceptance of tattoos and growing millennials
population are fueling the demand for aftercare products. Increase in small
tattoos and home tattooing during the pandemic has also boosted the need for
proper care of new ink.
Global expansion: Leading companies are expanding their geographical footprints
to capitalize on opportunities in developing countries witnessing surge in
tattoo practices. DISCOVERWOO entered international markets like Australia and
New Zealand. Lubriderm has worldwide availability in over 60 countries.
Market key trends
The use of natural and organic ingredients in aftercare products is a key trend
in the tattoo aftercare products market. Players are focusing on developing
ingredients sourced from plants, herbs and other natural sources to cater to
consumer demand for chemical-free products. For instance, TATWAX uses grapeseed
oil, aloe vera and lavender extracts in its aftercare range. This trend allows
soothing tattoos naturally during healing without risk of side-effects.
Porter's Analysis
Threat of new entrants: The Tattoo Aftercare Products Market faces moderate
threat as market has few major players however establishing a brand is
challenging.
Bargaining power of buyers: Buyers have moderate bargaining power as there are
substitutes available however dedicated tattoo aftercare brands have loyal
customer base.
Bargaining power of suppliers: Suppliers have low bargaining power as raw
materials used in tattoo aftercare products are widely available.
Threat of new substitutes: Threat of new substitutes is low as existing brands
have strong brand equity however hand sanitizers and moisturizers can act as
substitutes.
Competitive rivalry: The market sees intense competition between major brands
to enhance their market share through new product offerings.
Geographical Regions
North America region accounts for the largest share in the global Tattoo
Aftercare Products market in terms of value owing to increasing tattoo culture
and growing millennials population in the region. The region constitutes over
35% share of the global market.
Asia Pacific region is expected to witness the fastest growth during the
forecast period owing to rising per capita incomes, growing middle class
population and increasing youth population opting for tattoo trends in
countries like India and China. The region is expected register a CAGR of over
12% during the forecast period.
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