Mobile Gaming Market- South Korea
Market Statistics
Base Year: 2023
Historical Years: 2018-2023
Forecast Years: 2024-2032
Market Growth Rate: 7.20% (2024-2032)
The rise of hyper-casual games is impelling the market growth in South Korea. According to the latest report by IMARC Group, South Korea mobile gaming market size is projected to exhibit a growth rate (CAGR) of 7.20% during 2024-2032.
South Korea Mobile Gaming Industry Trends and Drivers:
Market Growth in South Korea: Hyper-Casual and Mobile Games
The Rise of Hyper-Casual Games
- Increasing Popularity
- Hyper-casual games are becoming more popular in South Korea.
- Characterized by simple mechanics and easy-to-learn gameplay, these games attract a wide audience.
- Key Success Factors
- Accessibility and minimal time commitment appeal to casual gamers.
- These games provide quick, entertaining experiences.
- Ad-Based Monetization
- Developers use ad-based monetization to generate revenue.
- No upfront purchases or in-app transactions are required for these games, adding to their appeal.
Augmented Reality (AR) in Mobile Gaming
- Favorable Market Outlook
- The integration of AR into mobile gaming is creating positive growth prospects.
- Increasing Traction
- AR games, especially those using location-based mechanics, are gaining popularity.
- This trend is supported by South Korea's advanced infrastructure and high-speed internet.
- Immersive Experiences
- AR games blend virtual and real worlds, offering unique and engaging experiences.
- The success of these games aligns with the global trend toward more interactive gaming.
Competitive Gaming and Mobile Esports
- Prominent Esports Scene
- South Korea has a strong competitive gaming culture, which now extends to mobile esports.
- Major tournaments and leagues attract large viewership and sponsorship.
- Supportive Infrastructure
- High-speed internet and dedicated esports facilities enhance the professionalization of mobile esports in the country.
- Strong Preference for Mobile Gaming
- South Korean gamers prefer mobile gaming for its convenience and flexibility.
- The ability to play anytime and anywhere fits with the busy lifestyles of many players.
Rising Popularity Among Younger Demographics
- Gen Z and Millennials
- The growing popularity of mobile gaming among younger generations, particularly Gen Z and millennials, is driving demand for new and engaging games.
In-Game Purchases and Virtual Goods
- Freemium Models
- Many mobile games use freemium models, offering free-to-play experiences.
- Revenue from In-App Purchases
- Revenue is generated through in-app purchases and virtual goods.
- South Korean gamers are willing to spend on items that enhance their gaming experiences.
Download sample copy of the Report: https://www.imarcgroup.com/south-korea-mobile-gaming-market/requestsample
South Korea Mobile Gaming Industry Segmentation:
The report has segmented the market into the following categories:
Type Insights:
- Action or Adventure
- Casino
- Sports and Role Playing
- Strategy and Brain
Device Type Insights:
- Smartphone
- Smartwatch
- PDA
- Tablet
- Others
Platform Insights:
- Android
- iOS
- Others
Business Model Insights:
- Freemium
- Paid
- Free
- Paymium
Regional Insights:
- Seoul Capital Area
- Yeongnam (Southeastern Region)
- Honam (Southwestern Region)
- Hoseo (Central Region)
- Others
Request for customization: https://www.imarcgroup.com/request?type=report&id=19171&flag=E
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Key highlights of the Report:
- Market Performance (2018-2023)
- Market Outlook (2024-2032)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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Email: sales@imarcgroup.com
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