Saudi Arabia Lingerie Market Overview
Base Year: 2024
Historical Years: 2019-2024
Forecast Years: 2025-2033
Market Size in 2024: USD 835.3 Million
Market Forecast in 2033: USD 1,680.0 Million
Market Growth Rate (2024-2032): 8.07%
Saudi Arabia lingerie market size reached USD 835.3 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,680.0 Million by 2033, exhibiting a growth rate (CAGR) of 8.07% during 2025-2033. The growing emphasis on body positivity and inclusivity, which has led to an increased demand for lingerie that caters to a diverse range of body types, is driving the market.
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Saudi Arabia Lingerie Market Trends and Drivers
Market Dynamics and Consumer Trends in Saudi Arabia
- The lingerie market in Saudi Arabia is undergoing rapid transformation due to changing consumer preferences and rising fashion awareness.
- Urbanization and higher disposable incomes are expanding access to a variety of lingerie styles and premium offerings.
- E-commerce platforms are gaining popularity by offering privacy, convenience, and wider selections, especially appealing to younger consumers.
- Increasing focus on self-care, comfort, and body positivity is encouraging investment in stylish and well-fitting lingerie.
- Both local and international brands are introducing inclusive sizing and trend-driven collections to meet evolving demand.
- Lingerie is shifting from a utilitarian product to a lifestyle-enhancing category, opening avenues for innovation and personalization.
Regulatory Reforms and Retail Advancements
- Socio-cultural changes and government-led liberalization policies are empowering women and boosting workforce participation.
- This is driving a surge in demand for fashionable, premium lingerie in line with global style standards.
- Retailers are innovating with in-store experiences, including customized fittings and consultations to enhance engagement.
- Marketing strategies are evolving to remain culturally relevant while embracing international design and fashion trends.
- Technology such as virtual fitting rooms and AI recommendation engines is enhancing the consumer shopping journey.
- Vision 2030 is facilitating market growth by improving retail infrastructure and promoting consumer-centric industries.
U.S. Market Influence and Bilateral Opportunities
- American lingerie brands are recognizing Saudi Arabia as a high-potential market for expansion and investment.
- Strategic moves include entering the market via partnerships, franchises, and direct-to-consumer models.
- U.S. players are using their expertise in design, sustainability, and branding to resonate with Saudi consumers.
- Streamlined export processes and increased demand for ethically made lingerie are supporting U.S. entry into the region.
- Rising consumer interest in wellness, comfort, and luxury is allowing U.S. brands to position themselves effectively.
- These developments are strengthening U.S.–Saudi trade relations and creating mutually beneficial growth prospects.
Saudi Arabia Lingerie Market Industry Segmentation:
The report has segmented the market into the following categories:
Product Type Insights:
- Brassiere
- Knickers or Panties
- Shapewear
- Others
Material Insights:
- Cotton
- Silk
- Satin
- Nylon
- Others
Price Range Insights:
- Economy
- Premium
Distribution Channel Insights:
- Mass Merchandizers
- Specialized Stores
- Online Stores
- Others
Regional Insights:
- Northern and Central Region
- Western Region
- Eastern Region
- Southern Region
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
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Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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