Pureed foods are a mixture of food and liquid that has been cooked, mashed or blended until it is smooth and easy to swallow. They offer convenience, texture modification, and nutrient density in ready-to-eat homemade or commercial products. Pureed foods are usually made for babies starting on solid foods, people undergoing dental or surgical procedures, and the elderly population dealing with difficulties chewing and swallowing. The advantages of pureed foods include their neutral flavor, easy digestibility, and consistency that can be easily swallowed by people facing chewing or swallowing issues. With rising health awareness regarding nutrition and hydration among geriatrics, the demand for pureed food products is growing significantly.
Key Takeaways
Key players operating in the pureed food market are Blossom Foods, Döhler Group, Elite Pureed Meals, Gourmet Pureed, Ingredion Incorporated, Grünewald International, Fenix, AGRANA Beteiligungs-AG, Polproduct, Uren Food Group Limited, Kiril Mischeff, Prodalim, SVZ Industrial Fruit & Vegetable Ingredients, Healthy Berries LTD., Smoothe Foods, The Punjab Kitchen Ltd, SVZ, Little Spoon, Inc., Moms Meals, and Thick-It. The key players are focusing on new product launches, partnerships and acquisitions to gain a competitive edge in the market.
The Pureed Food Market Demand offers growth opportunities through product innovation and expanding distribution channels. Manufacturers are developing ready-to-eat pureed meals, snacks and deserts to cater to the on-the-go lifestyles. The market is also witnessing increased investments to penetrate untapped regions globally.
North America and Europe currently dominate the global pureed food market. However, Asia Pacific is expected to witness the fastest growth owing to rising health awareness and increasing disposable income in developing countries like China and India. Key players are focusing their expansion strategies on Asia Pacific to gain a larger share of the high growth regional market.
Market Drivers
The growing geriatric population globally is the major factor driving the pureed food market growth. According to the United Nations, the number of people aged 65 years or older is projected to grow from 703 million in 2019 to 1.5 billion in 2050. As elderly people often face issues with swallowing and digestion, the demand for easy-to-consume pureed foods is increasing. Moreover, rising health consciousness about nutrition and hydration among the geriatrics is also propelling the market.
PEST Analysis
Political: Regulations on Pureed Food Market Analysis safety and quality set by food agencies impact the production and formulation of pureed baby food products.
Economic: Changes in disposable income of families influence the demand for value-added baby food products like purees.
Social: Growing trend among modern families to opt for convenient baby foods due to busier lifestyles drives the pureed food market.
Technological: Advancements in food processing and packaging technologies aid in producing purees with consistency, taste, and longer shelf-life.
The European region accounts for the largest share of the global pureed food market in terms of value. Key factors fueling market growth in Europe include growing health awareness, increasing number of health-conscious parents opting for baby food, and stronger regulations pertaining to content, labeling and quality of baby food products.
The Asia Pacific region is poised to be the fastest growing market for pureed foods over the forecast period. Factors like improving economic conditions, rising population of working women, growing middle-class families, and expanding retail outlets in developing Asian countries are driving the demand for pureed baby foods in Asia Pacific.
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Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. (https://www.linkedin.com/in/ravina-pandya-1a3984191)
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