Posture Corrector Market to Gain Traction due to Rising Awareness Regarding Posture Correction

The posture corrector market is estimated to correct skeletal irregularities and improve posture. Posture correctors provide gentle force and guidance to improve the wearer's form. They are worn under or over clothing and commonly employ elastic bands or rigid plastic supports to align the back and shoulders.

The global posture corrector market is estimated to be valued at US$ 1.24 Bn in 2024 and is expected to exhibit a CAGR of 8.2% over the forecast period from 2024 to 2031.

Key Takeaways

Key players operating in the posture corrector market are Acorn International, Upright, Aspen Medical Products, LLC, Vissco Next, BackJoy, Swedish Posture, Ottobock, BoldFit, Hempvana, KT Tape, VIBO Care, Thermo Fisher Scientific Inc., Abbott, FUYERLI, Marakym, IntelliSkin, Mueller Sports Medicine, Inc., Dr. Ortho.

Posture correction devices present opportunities for manufacturers to introduce innovative, technologically advanced products. Growing awareness regarding posture-related issues and healthy lifestyle is expected to drive market demand.

The rising working population across regions and growing adoption of ergonomic chairs and desks in offices are encouraging the use of posture correctors. Launch of posture correctors integrated with virtual guidance and feedback systems would help expand the market globally.

Market Drivers

Rising prevalence of musculoskeletal disorders due to poor posture is a key factor driving the Posture Corrector Market Share. Poor posture can place unnecessary strain on the back, shoulders and neck, increasing the risk of injuries. Posture correctors help alleviate back, shoulder and neck pain by realigning the skeletal structure in a balanced position. Growing health concerns regarding posture-related issues coupled with rising awareness regarding benefits of posture correction are estimated to boost the demand for posture correctors over the forecast period.

PEST Analysis:
Political: Posture correctors market is impacted by government support for preventive healthcare and awareness. Rules on import duties can also impact market growth.

Economic: Rising disposable incomes and growing health awareness among consumers are major drivers. However, economic slowdowns can negatively impact discretionary spending on posture correctors.

Social: Rising health consciousness and focus on preventive care is positively impacting adoption. Social media promotions are also contributing to increased awareness on importance of good posture.

Technological: Advancements in materials used for posture correctors like lightweight fabrics and use of 3D printing for customized designs are enhancing product efficacy, comfort and appeal. Sensor-based posture monitors are also gaining traction.

The market in North America accounts for the largest value share currently due to high awareness levels, busy work culture and spending power of consumers. Growth is concentrated in developed markets of Western Europe and Japan.

However, the fastest growth is expected from Asia Pacific excluding Japan region led by China and India. Rising health awareness, large population base, growing working professional segment are key growth drivers in these emerging markets. Increasing per capita incomes are positively impacting adoption rates here.

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