PEST Analysis of the Middle East and Central Asia Creator Economy Market

PEST Analysis of the Middle East and Central Asia Creator Economy Market

Widespread availability of always-connected devices has drastically changed consumer internet usage patterns in the region. People are spending more and more time online through their mobile phones, especially youth. On an average, individuals check their smartphone every 12 minutes during waking hours. Mobile apps and mobile optimized websites have seen surge in traffic. Content that can be easily consumed on smartphones has become popular. Whether it is watching YouTube videos, using Instagram, playing games or streaming audio-visual content, mobile internet is at the core of digital experiences.

For content creators and digital influencers, this mobile revolution has opened up a huge untapped Middle East and Central Asia Creator Economy Market. They can now reach wider audience across Middle East and Central Asia with relative ease. Creators focusing on verticals like lifestyle, entertainment, fashion and food have found a strong consumer base.

According to CoherentMI, The Middle East and Central Asia Creator Economy Market is estimated to be valued at USD 10.93 Bn in 2025 and is expected to reach USD 36.50 Bn by 2032, growing at a compound annual growth rate (CAGR) of 18.8% from 2025 to 2032.

Key Players-

The major players operating in the Middle East and Central Asia Creator Economy Market include

·         Meta

·         YouTube

·         Twitch

·         TikTok

·         Spotify

·         Uscreen

·         Snapchat

·         LinkedIn Corporation

·         Gumroad

·         Viu.

Porter's Five Forces Analysis

The threat of new entrants is high in the creator economy. The relatively low cost of entry, with only a smartphone and internet connection needed, means that competition is constantly growing. However, establishing a strong personal brand and gaining followers requires significant effort and creativity, acting as a natural filter for success.

The bargaining power of suppliers, namely platform providers like YouTube, Instagram, and TikTok, is high. These platforms control content distribution, monetization structures, and algorithms that heavily influence a creator’s success. Changes in platform policies can directly impact creator earnings and reach.

The bargaining power of buyers, or in this case audiences and brand sponsors, is also increasing. Audiences expect high-quality, authentic content and are quick to shift loyalty. Brands, with more creators to choose from, can demand better performance metrics, driving competition among creators.

The threat of substitutes is moderate to high. Traditional media such as television, radio, and emerging technologies like virtual influencers and AI-generated content can compete for audience attention and marketing budgets, potentially reducing the market share available to human creators.

Industry rivalry is intense and growing. Thousands of new creators enter the ecosystem each year, making the battle for attention, sponsorship deals, and monetization opportunities fiercer. Differentiation based on authenticity, content quality, and community engagement becomes critical to long-term success.

Geographical Analysis

In the Middle East, Saudi Arabia and the UAE have developed strong ecosystems with influencer marketing agencies, content studios, and regulatory clarity. In Central Asia, Kazakhstan is leading the way with investments in digital literacy and content creator training programs. Other countries are slowly catching up but face challenges due to regulatory uncertainty and limited platform penetration.

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About Author:

Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. (https://www.linkedin.com/in/ravina-pandya-1a3984191)