The packaged pretzels market is a multibillion-dollar industry with pretzels being one of the most popular snack foods consumed worldwide. Packaged pretzels offer consumers a healthy on-the-go snack option that is low in fat and calories. Pretzels are made from wheat dough that is shaped, baked and salted which gives them their unique soft texture and subtle salty flavor. The rising culture of snacking has significantly boosted the demand for convenient packaged snacks like pretzels.
Key Takeaways
Key players operating in the packaged pretzels market are Auntie Anne's Franchisor SPV LLC, Campbell Soup Company, Conagra, Inc., Frito-Lay, Inc., General Mills Inc., Herr's, Intersnack Switzerland Ltd., J&J Snack Foods Corp., Kellogg's Company, Mars, Mom's Originals, Inc., Mr. Pretzels, Old Dutch Foods, Inc., PepsiCo, Pretzelmaker, Pretzels, Inc., The J.M. Smucker Company, The Kraft Heinz Company, Tyson Foods, Inc., and Utz Brands, Inc. The Packaged Pretzels Market Size is witnessing high demand due to increasing popularity of snacks consumed on-the-go. The rising health consciousness has resulted in demand for gluten free and organic pretzels.
Technological advancements are allowing pretzel manufacturers to offer innovative product varieties in the market. Companies are developing new flavors, shapes and packaging types to attract more consumers. For example, some manufacturers are offering baking mixes to allow consumers to make pretzels at home.
Market Trends
The Packaged Pretzels Market Analysis for gluten-free and organic pretzel varieties is increasing significantly as more people are becoming health conscious. Manufacturers are responding to this demand by increasing production of better-for-you snack options made with clean label ingredients.
Ready-to-eat packaged pretzels are another fast growing segment as consumers demand more convenient snack options. Companies are developing resealable and stand-up foil pouches that allow people to enjoy pretzels on-the-go.
Market Opportunities
Growth in sales through e-commerce platforms as online grocery shopping and snacking increases globally. Companies can leverage online marketing strategies to tap new customers.
Increasing penetration in developing regions like Asia Pacific and Latin America which offers massive untapped opportunities. International players can collaborate with local manufacturers to enter high growth potential markets.
Impact of COVID-19 on Packaged Pretzels Market
The COVID-19 pandemic impacted the global packaged pretzels market in both positive and negative ways. On the negative side, lockdowns and restrictions imposed due to the pandemic led to closure of food service outlets like restaurants, cafes, movie theaters etc. This impacted the sales of packaged pretzels negatively as out-of-home consumption reduced drastically. Supply chain disruptions and labor shortages also affected the production and distribution of packaged pretzels during the early phases of the pandemic.
However, on the positive side, in-home consumption and demand for packaged snacks increased sharply as people spent more time at home. Packaged pretzels being a perfect snack for home consumption experienced significant growth in retail sales during the pandemic. Leading packaged pretzel brands witnessed double digit growth in sales through e-commerce channels and online grocery platforms as people preferred contactless shopping. Increased stress levels and need for comfort food during uncertain times further boosted the sales of packaged snacks like pretzels.
Looking ahead, packaged pretzel manufacturers need to focus on stronger supply chain and inventory management to avoid production halts and meet the increasing demand. Development of innovative flavors, customized packs for nuclear families and expansion of e-retail channels will help sustain the post-COVID growth momentum. Food safety and hygiene will remain top priority areas for brand building in the new normal.
Europe accounts for the largest share in packaged pretzels market in terms of value. The region is estimated to contribute over 35% share to the global market in 2024 led by countries like Germany, United Kingdom and Italy where pretzels have significant popularity. North America stands as the second largest and fastest growing regional market for packaged pretzels globally. The growth in North America is mainly driven by the United States where pretzels are a popular snack consumed throughout the day. Asia Pacific is expected to emerge as the fastest growing regional market during the forecast period due to rising health consciousness of consumers and growing demand for convenient snacks in densely populated countries like India and China.
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About Author:
Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. (https://www.linkedin.com/in/money-singh-590844163)
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