How to Outsource SEO works the Right Way: A Comprehensive Guide
If you too are planning to outsource your SEO work but are not sure where to start, we will make it simple for you. In this guide, we will walk you through the right way to outsource your SEO work.
If you are also thinking of outsourcing your SEO work but are unsure of where to start, we will make it simple for you. In this guide, we will walk you through the correct method of outsourcing your SEO, from choosing the best partner to tracking the results that are most important.
What is SEO Outsourcing?
SEO outsourcing refers to hiring a professional agency or freelancer to do your website's search engine optimization and design, and execute SEO strategies. It's essentially hiring an SEO team of professionals to boost your website's ranking on search engines such as Google and Bing, so you can focus more on your business operations.
Several agencies & freelancers provide SEO outsourcing services to businesses to help reduce their internal costs and boost traffic, ranking, and conversion to their website.
How to outsource SEO the right way? Step-by-Step
1. Set Definite SEO Goals: Know What You Really Require
Start by knowing exactly what you really require. Do you desire organic traffic? Or keyword rankings or conversions? Vague goals like "get more traffic" are not going to work in your favor. You must be specific about your SEO goals.
Start by:
a. Defining your exact needs:
- Do you need help with technical SEO, local SEO, content marketing, or backlinks?
- Are you going into local, national, or global markets?
- Are you building a new site or trying to optimize an existing site?
b. Set measurable, time-specific goals:
- Improve 20 target keyword rankings in 4 months
- Increase organic traffic by 50% in 5 months
- Reduce bounce rate by 50%
2. Research Potential SEO Service Providers: Not Necessarily the Cheapest One
Don't go for the first or lowest price quote. Invest the time to filter out potential partners in depth.
Look for agencies or freelancers offering:
- A proven track record with case studies and real client testimonials
- Open processes and white-hat SEO techniques
- Clear service descriptions without vague promises
- Weekly performance reports and monthly strategy reviews
Be wary of agencies or freelancers who
- Unclear or ambiguous deliverables
- Guaranteed #1 rankings within an impossible timeline
- Black-hat SEO implementation of methods like PBNs or link farms
3. Establish the SEO Game Plan
After you have selected your SEO partner, work with them to develop an SEO plan.
It must address:
- Comprehensive website audit
- Keyword strategy involving user intent and search volume
- Comprehensive content calendar and on-time publishing schedule of blog articles
- Strategic link-building approach on authority and relevance
- Monthly or quarterly performance targets
Having this sketch prevents confusion, aligns expectations, and lays a foundation for your SEO success.
4. Build a Solid Communication System
Lack of communication is one of the biggest reasons SEO outsourcing fails. Avoid it by setting up a reliable communication channel from day one.
- Leverage collaboration tools to keep communication and task management in order
- Schedule regular check-ins: Weekly or biweekly meetings help stay on track.
Communication is required to prevent misunderstandings and get everyone on the same page regarding goals and outcomes.
5. Stay Ethical: NO Shortcuts
SEO shortcuts may bring short-term gains, but their consequences are dire. Google's penalty can ruin your rankings overnight.
Don't rely on agencies or freelancers that:
- Keyword stuff your content artificially
- Spam or spammy backlinks create
- Give #1 rankings instantly
- Hidden text, cloaking, or doorways use
Instead, look for partners that offer specialty services in:
- Strategic link-building with reliable sources
- Ethics coding and clean tech solutions
- High-quality content that actually delivers value
- Clean reporting and responsible growth
What are the common mistakes to avoid while outsourcing SEO work?
1. Selecting the Lowest Cost Option
Choosing the lowest-cost SEO option tends to end up with producing low-quality results and unethical tactics, which will continue impacting your website even more in the future. Think value and competence, and dial down the cost factor.
2. Failure to Define Clear Goals and Expectations
Without clear goals, like increasing organic traffic or improving rankings, your SEO campaign might create ambiguity. Create specific and measurable, objective-oriented goals ahead of time to establish expectations.
3. Not Conducting Sufficient Research on the SEO Agency or Expert
Poor results or even penalties may be caused by not researching the agency. Review case studies, referrals, and testimonials before coming to a conclusion.
4. Failing to Prioritize Communication and Reporting
Inadequate reporting or communication may lead to misinforming about campaign progress. Establish a regular schedule for reporting in order to track results and get everyone on the same page.
5. Expecting Immediate Results
SEO is an ongoing process, and results do not happen overnight. Avoid quick fixes; be realistic with slow improvement over months.
Think of SEO outsourcing as setting your web marketing to cruise control, with SEO professionals at the wheel navigating your visibility, traffic, and conversions while you navigate your business to greater objectives.
Wish to Outsource your SEO?
Outsourcing SEO can be a great investment you could have ever made if you have the right partner. At Abstract Infosys, an emerging Digital Marketing Company in Nepal, we have tailored SEO outsourcing services, effective SEO services, and digital marketing services that produce robust and measurable results. If you would like to enhance your website ranking, organic traffic, or quality leads and conversions, we have the best team at your disposal. Speak to us today about your SEO project and discover how we can help you build your online presence and achieve your business goals!
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