Lawn Mower Market is Estimated to Witness High Growth Owing to Advancement in Battery Powered Mowers

Lawn mowers are gardening equipment used to cut grass on lawns and fields. They come in various types including walk-behind mowers, riding mowers, robotic mowers, and more. Battery powered mowers have gained traction in recent years as they do not require any fuel and emit zero emissions during use. Advancements in battery technology have increased the runtime of battery mowers, making them viable alternatives to traditional gasoline-powered mowers.

The Global Lawn Mower Market is estimated to be valued at USD 49.19 bn in 2032 and is expected to exhibit a CAGR of 4.5% over the forecast period 2025 to 2032.

Key Takeaways
Key players operating in the Lawn Mower Market are Husqvarna, MTD products, John Deere, STIGA S.p.A., and Alfred Kärcher SE & Co. KG.

Lawn Mower Market Insights players in developing advanced robotic lawn mowers integrated with innovative technologies such as IoT and artificial intelligence. Furthermore, growing demand for landscaping services from the commercial sector will augment the demand for professional landscaping equipment.

Technological advancements such as integration of GPS technology and IoT in robotic lawn mowers are reshaping the landscape of lawn care equipment. Advancements in battery technology are increasing the runtime of battery-powered mowers.

Market Drivers
Increasing Adoption of Green Practices: Rising environmental concerns have boosted the adoption of green lawn care practices involving zero emissions from mowers. Battery-powered and robotic lawn mowers have minimal environmental impact compared to gas-powered alternatives. This is a key factor driving the adoption of new mower technologies.
Challenges in the Lawn Mower Market

The lawn mower market faces challenges related to pricing, technology shifts, and stringent emission norms. With rising raw material costs, it is a challenge for manufacturers to offer cost-effective products without compromising on quality.The market is also witnessing shifts from traditional gas-powered mowers towards more efficient cordless electric models. Developing lightweight and powerful batteries for improved runtimes is an engineering challenge. Further, emission regulations are becoming stricter annually which requires innovation in fuel injection and particulate filtering systems for gasoline engines. Overall, continuous product innovation and meeting evolving consumer needs and regulations poses challenges for market players.

SWOT Analysis
Strength: Fuel efficient and emission-friendly battery-powered models are gaining popularity. Some players have achieved technological edge in battery and motor technologies.
Weakness: High development costs and long payback periods for new product technologies. Dependence on global battery suppliers increases input costs.
Opportunity: Growing do-it-yourself culture and increase in residential landscaping activities point towards market expansion. Demand for robotic lawn mowers is on the rise in developed markets.
Threats: Threat of substitutes from artificial grass and alternatives for outdoor maintenance. Rising consumer sensitivity towards pricing due to economic uncertainties.

The North American region currently holds the largest share of the global lawn mower market in terms of value, followed by Europe. This is attributed to higher residential and commercial landscaping activities coupled with growing do-it-yourself trend in countries like the US and Canada. The Asia Pacific region is expected to witness the fastest growth during the forecast period. This can be accredited to increasing construction of public parks and sports fields along with growth of gardening as a hobby in countries like China, India and Southeast Asian nations.

The robotic lawn mowers segment is projected to exhibit highest growth in lawn mower sales across regions from 2024 to 2031. Major robotic lawn mower manufacturers are focusing their operations in countries like the US, Germany, UK, France and Japan where demand for automated garden equipment is rising exponentially. North America will continue dominating robotic lawn mowers demand while Western European countries will experience highest adoption rates during the forecast years.

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Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. (https://www.linkedin.com/in/ravina-pandya-1a3984191)