The ironing boards market has witnessed substantial demand over the past few years owing to the growing working population globally. Ironing boards are essential household products that help in effective and efficient ironing of clothes. They provide a sturdy and flat surface to neatly iron clothes and fabrics. Portable ironing boards are popular among working professionals and travelers due to their compact size and easy storage capability.
The global ironing boards market is estimated to be valued at US$ 2,491.9 Mn in 2024 and is expected to exhibit a CAGR of 7.2% over the forecast period 2024 to 2031.
Key Takeaways
Key Players: Key players operating in the ironing boards market include Bathla, Whitmor, Leifheit, Brabantia, Ybm Home, Widemex, Sunbeam, Minky, Mainstays, Brabantia, Faginey, Polder, Sullivans, Walfront., Homedora, Perilla, Mabel home, TIVIT, Whitmor, and Tidy Homz. These players account for a significant share of the market. Bathla and Whitmor are market leaders due to their diverse product portfolios and widespread distribution channels.
Key Opportunities: Growing demand for space saving and portable ironing boards from households and hotels provides significant growth opportunities for manufacturers. Product innovation led by advanced material and ergonomic designs catering to changing consumer needs will define future market trends.
Global Expansion: Key players are focusing on global expansion plans to leverage growth opportunities in developing regions of Asia Pacific, Latin America, and Middle East & Africa. Strategic partnerships with local retailers and e-commerce platforms aid penetration in international markets.
Market Drivers
Rising Working Population: Growing number of individuals joining the workforce has increased the demand for Ironing Board Market Trend. Professionals require properly ironed clothes and attire for professional settings and meetings, thereby driving sales of ironing boards.
Product Innovation: Continuous innovation led by new materials, compact designs, adjustable heights and tilting mechanisms have enhanced comfort and functionality of ironing boards. Modern boards cater to changing consumer needs and preferences.
Market Restraints
Availability of Laundry Services: Proliferation of laundry and dry cleaning shops offering ironing and pressing services act as an alternative, affecting individual purchases of ironing boards to some extent.
Storage Issues: Storage and space constraints within compact urban housing limit regular usage and adoption of conventional ironing boards especially in developing economies.
Segment Analysis
The ironing board market is dominated by the standard width sub-segment. Standard width ironing boards measure between 21 and 26 inches, providing enough space to iron clothing pieces like shirts and pants. They are versatile and can accommodate the ironing needs of most households. Wide ironing boards with a measurement above 26 inches have grown in popularity as well, as they allow ironing of larger items like curtains and bedsheets in one go. However, their bulky size makes them unsuitable for small laundry areas. Narrow ironing boards below 21 inches see lower demand as they limit the number of clothing pieces that can be ironed simultaneously.
Global Analysis
Regionally, Europe holds the largest share in the ironing boards market currently. Countries like Germany, UK, France and Italy have seen rising sales of ironing boards over the years. Working women population has increased in Europe which has led to greater outsourcing of laundry and rising need for ironing at home. North America follows Europe in terms of market share and is witnessing steady demand for ironing boards. Increasing working hours leaving less time for chores is driving the market in North America. Asia Pacific region is expected to witness the fastest growth during the forecast period. Expanding middle class in countries like China and India are adopting household appliances like ironing boards to save time and effort done manually previously.
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Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. (https://www.linkedin.com/in/ravina-pandya-1a3984191)
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