Influencer marketing platform helps marketers and publishers
to identify influential social media users and track campaign performance.
These platforms offers various features like influencer discovery, campaign
management, reporting and analytics. With the help of AI capabilities like
machine learning and predictive analysis, these platforms can automate tasks
like influencer identification, campaign management and ROI measurement.
The global
influencer marketing platform market is estimated to be valued at US$ 18.83 Mn
in 2024 and is expected to exhibit a CAGR of 7.8% over the forecast period 2024
to 2031, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
The increasing adoption of AI technologies by influencer marketing
platforms is one of the key trends driving the market growth. AI capabilities
helps platforms to automate tasks like influencer discovery and identification
of most relevant influencers for the campaign. With machine learning and
natural language processing, these platforms can analyze large amount of social
media data to identify influencers precisely matching the brand's target
audience. Predictive analysis using AI further helps to forecast campaign
performance and ROI. This results in reduced time and cost of manual tasks
involved in influencer marketing. AI automation is thus enhancing the effectiveness
of influencer marketing campaigns and accelerating the market growth over the
forecast period.
Segment
Analysis
The global
influencer marketing platform market is dominated by the solution segment due
to increased adoption of influencer marketing solutions by various brands and
organizations. The solutions segment offers features such as campaign
management, content management, analytics & reporting, creator management
among others. These features help in effective management and analysis of influencer
marketing campaigns.
Key Takeaways
The Global
Influencer Marketing Platform Market Size is expected to witness high
growth over the forecast period.
Regional analysis: North America currently dominates the influencer
marketing platform market owing to high adoption of new marketing technologies
across industries. However, Asia Pacific is expected to grow at the fastest
rate during the forecast period due to increasing social media penetration and
growing youth population in countries like India and China.
Key players operating in the influencer marketing platform
market are Cereal Base Ceba AB (Oatly), Unilever, Nestlé, PepsiCo, Danone S.A,
Mondelēz International, General Mills among others.
Get more insights on this topic:
https://www.dailyprbulletin.com/influencer-marketing-platform-market-insights/
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