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India Cosmetics Market Overview
Base Year: 2024
Historical Years: 2019-2024
Forecast Years: 2025-2033
Market Size in 2024: USD 14.6 Billion
Market Forecast in 2033: USD 24.3 Billion
Market Growth Rate (2025-2033): 5.9%
The India cosmetics market size was valued at USD 14.6 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 24.3 Billion by 2033, exhibiting a CAGR of 5.9% from 2025-2033. The India cosmetics market share is rising due to the increasing disposable incomes, urbanization, growing beauty awareness, and the demand for organic products. Influence from social media, celebrity endorsements, expansion in e-commerce, and changing grooming trends among both genders are also contributing factors to the rapid growth of the market.
For an in-depth analysis, you can refer sample copy of the report: https://www.imarcgroup.com/india-cosmetics-market/requestsample
India Cosmetics Market Trends and Drivers:
Key Growth Drivers in the Indian Cosmetics Market
- Urbanization & Digital Influence: Increased penetration of social media and e-commerce is shaping consumer preferences and global beauty trends.
- Youth-Driven Market Evolution: Gen Y and Gen Z preferences for self-care and premium beauty alternatives are transforming buying behaviors.
- Rising Demand for Organic & Natural Products: Consumers are increasingly inclined toward sustainability and ingredient transparency, pushing brands to innovate.
Industry Shifts & Emerging Opportunities
- Online Retail & AI Integration: Virtual try-ons, AI-driven recommendations, and e-commerce expansion are boosting cosmetics accessibility in Tier-2 and Tier-3 cities.
- Direct-To-Consumer (DTC) Disruption: Personalized, affordable alternatives are challenging traditional retail models, making niche brands more competitive.
- Male Grooming Expansion: Growing interest in men's skincare and grooming products is diversifying the market and driving segmental growth.
Strategic Innovations & Market Outlook
- Government Support for Local Manufacturing: The 'Make in India' initiative is encouraging R&D investments, reducing imports, and fostering product innovation.
- Beauty Subscription & Loyalty Programs: Subscription boxes and experiential marketing campaigns are enhancing customer engagement and retention.
- Inclusive & Specialized Solutions: Brands are focusing on underserved segments, such as mature skin and hyperpigmentation, to cater to diverse consumer needs.
India Cosmetics Market Industry Segmentation:
Analysis by Product Type:
- Skin and Sun Care Products
- Hair Care Products
- Deodorants and Fragrances
- Makeup and Color Cosmetics
- Others
Analysis by Category:
- Conventional
- Organic
Analysis by Gender:
- Men
- Women
- Unisex
Analysis by Distribution Channel:
- Supermarkets and Hypermarkets
- Specialty Stores
- Pharmacies
- Online Stores
- Others
Regional Insights:
- North India
- South India
- East India
- West India
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Ask Our Expert & Browse Full Report with TOC & List of Figure: https://www.imarcgroup.com/request?type=report&id=9350&flag=C
Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
Contact Us:
IMARC Group
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Email: sales@imarcgroup.com
Tel No:(D) +91 120 433 0800
United States: +1-631-791-1145


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