Disposable face masks are masks that are disposed of after use. They are made from materials such as paper and fabrics. Disposable face masks help filter respiratory droplets and germs from the air. They aid prevention of transmission of diseases such as COVID-19 that can spread through respiratory droplets from coughs, sneezes, and talk. The growing awareness about hygiene and health during the ongoing COVID-19 pandemic is fueling the demand for disposable face masks globally.
Market Opportunity:
The growing awareness about hygiene and health during COVID-19 pandemic: During the COVID-19 pandemic, people have become more conscious about hygiene and health. Regular use of face masks has been advised by health organizations and governments worldwide to curb the spread of the coronavirus. The awareness created by mass media and authorities about the role of face masks in preventing transmission of the deadly virus is expected to boost long term adoption of disposable face masks even post pandemic. As disposable face masks offer an affordable and convenient way to comply with mask mandates and advisories, their demand is estimated to witness sustained growth driven by the growing awareness about hygiene and health created during the COVID-19 pandemic. This presents lucrative market growth opportunities for players in the disposable face mask market.
Porter's Analysis
Threat of new entrants: Low, high capital investment and stringent regulations impose barriers to entry.
Bargaining power of buyers: High, presence of many players provides choice to buyers and keeps prices low.
Bargaining power of suppliers: Moderate, major players source raw materials from limited number of suppliers.
Threat of new substitutes: Low, no close substitutes for face masks currently exist.
Competitive rivalry: High, many global and local players compete on pricing and product innovation.
SWOT Analysis
Strengths: Growing awareness about preventive healthcare and rising concern about hygiene.
Weaknesses: Fluctuating raw material prices and oversupply leading to pricing wars.
Opportunities: Untapped regions especially in Asia Pacific and Latin America present growth avenues.
Threats: Stringent regulations around disposal of masks may increase costs.
Key Takeaways
The Global Disposable Face Mask Market Size is expected to witness high growth. The global disposable face mask market is estimated to be valued at US$2.36 Bn in 2023 and is expected to exhibit a CAGR of 2.5% over the forecast period 2023-2030.
North America currently dominates the market due to high awareness levels and prevalence of coronavirus infections. The region is expected to maintain its leading position throughout the forecast period on account of repeat usage of masks coupled with ongoing vaccination programs. Asia Pacific is projected to be the fastest growing market for disposable face masks between 2023-2030. Countries like China, India, and Japan are major producers and consumers of masks. Supportive government policies regarding wearing masks in public along with rising medical tourism are boosting the regional market.
Key players operating in the disposable face mask market are 3M, Honeywell, Kimberly-Clark, Unicharm, KOWA, UVEX, CM, Te Yin, Japan Vilene Company, Shanghai Dasheng, Winner Medical, Suzhou Sanical, BDS, Sinotextiles, Irema, DACH Schutzbekleidung, Tamagawa Eizai, KOBAYASHI Pharmaceutical, CardinalHealth, and Essity (BSN Medical).
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