The global hair wig market was valued at USD 2.57 billion in 2023 and is projected to grow from USD 2.73 billion in 2024 and reach USD 4.57 billion by 2032, exhibiting a CAGR of 6.7% during the forecast period.
In recent times, people are aware about how using a hair wig can enhance their look and boost the confidence of a person, who is dealing with excessive hair loss problems. Using these wigs are easy and companies are coming up with custom made and personalized designs to fulfill the demand of the consumers. Additionally, high spending by the population to keep with trends is amplifying the demand for a wig as a fashion product.
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Report Coverage
The research report concentrates on evaluating the hair wig industry by taking into contemplation all the contributions, opportunities, as well as growth trends. It offers thorough profiles of vital players present in the market to determine their capabilities in each segment. Besides, it guarantees to aid our clientele with better understanding of competitive landscapes, such as collaborations & acquisitions, novel product launches, joint ventures, and partnerships.
Driving Factor
Usage of Wig in Mannequin and Modeling Industry to Fuel Demand
The increasing trend of using mannequins in fashion outlets is expected to drive the hair wig market growth. For instance, the data issued by Business Insider in June 2019, mentioned that Nike’s new mannequin has increased the search for plus size and Nike by 387%, and clicks on the mannequin's tights were amplified by 200% on British fashion retailer Love the Sales. Furthermore, the rising demand for synthetic hair in modeling industry, by models to get their desired look is uplifting the demand of these wigs.
Market Segmentation:
By product type, the market is bifurcated into human hair and synthetic hair.
- Based on type, the human hair segment held the market share of 66.28% in 2020. This is attributable to the product's ability to appear and feel incredibly natural.
By end-user it is divided into men and women. By distribution channel, it is segmented into offline and online. Finally, based on region, the market is categorized into North America, Europe, Asia Pacific, South America and the Middle East & Africa.
Regional Insights
North America to Lead Stoked by Rising Expenditure on Wigs in Region
North America is projected to stay at the vanguard position and hold the highest hair wig market shares during the forecast period. This is attributable to the rising spending by consumers on festive events such as Halloween is accelerating the product’s demand in the region. For instance, as per the data issued by the National Retail Federation, in 2019, the Halloween spending in the U.S. had reached USD 8.8 billion. The regional market stood at USD 0.74 billion in 2020.
Europe is anticipated to hold substantial market share owing to the growing geriatric population in the region. As per the data released by the Europea.Eu, in 2020, stated that, more than one-fifth of the European population is assessed to be aged 65 years and over, and are suffering with hair problems. This is expected to positively impact the market.
Top Companies in the Hair Wig Market:
- Evergreen Products Grouped Limited (Hong Kong)
- Donna Bella Hair (Utah, U.S.)
- Ruimei Hair Products co.,Ltd (Xuchang, China)
- Aderans Co., Ltd. (Shinjuku, Japan)
- Shake-n-Go Fashion, Inc. (New York, U.S.)
- Henan Rebecca Hair Products Co., Ltd. (Xuchang, China)
- HairUWear(Kansas, U.S.)
- Paula Young(Massachusetts, U.S.)
- Lord hair(Qingdao, China)
- Anhui Jinruixiang Hair Product CO.,LTD (Anhui, China)
Competitive Landscape
Key Players to Focus on Launches & Collaborations to Strengthen their Market Prospectus
The global market holds a large number of noticeable companies that are incessantly trying to innovate exclusive devices to satisfy the demand from patients across the world. To do so, they are teaming up with domestic or international and renowned firms, presenting novel solutions, doing partnerships and collaborations to reinforce their portfolio in the market. Below are two industry developments
- March 2024: UNice Hair, a California, U.S.-based hair wig company, launched its new collection of UNice Pre-everything frontal wigs. According to the company, the new wig is made using human remy hair.
- February 2024: Luvme Hair, a California, U.S.-based hair wig company, launched its new natural hair wig collection, Go Natural Ease. According to the company, the new collection features soft, bouncy curls and a full 3D shape.
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