Cardiovascular health supplements generally are made from
herbal extracts from plants such as turmeric, ginger, garlic, hawthorn, garlic
and omega-3 fatty acids found in fish oils and plant sources. They help in
improving blood circulation, lowering blood pressure and reducing cholesterol
levels naturally. With increasing prevalence of cardiovascular diseases due to
sedentary lifestyle and unhealthy eating habits, cardiovascular health
supplements offer a natural alternative to prevent heart diseases.
The global Cardiovascular Health Supplements Market is estimated to be valued
at US$ 10.56 Bn in 2024 and is expected to exhibit a CAGR of 7.2% over the forecast period 2024 to 2031, as highlighted
in a new report published by Coherent Market Insights.
Market Opportunity:
The increasing opportunity in heart diseases prevention is expected to
drive the growth of global cardiovascular health supplements market during the
forecast period. According to WHO data, cardiovascular diseases are the leading
causes of death globally, taking an estimated 17.9 million lives each year.
Rising healthcare costs associated with heart diseases treatment have
encouraged consumers to adopt preventive measures like consuming cardiovascular
health supplements which provide natural support for heart health and reduce
the risk of heart diseases. The supplements containing omega-3 fatty acids,
turmeric, ginger and garlic have shown promising results in reducing
cholesterol levels, blood pressure and inflammation thus preventing onset of
cardiovascular issues. This growing need for natural alternatives to maintain
cardiovascular health is expected to boost the demand for cardiovascular health
supplements over the coming years.
Porter's Analysis
Threat of new entrants: Low as considerable capital is required for
R&D, clinical trials and branding. Established players enjoy economies of
scale.
Bargaining power of buyers: High as market comprises several buyers and
products are easily substitutable. Buyers can negotiate on pricing and demand
higher quality.
Bargaining power of suppliers: Moderate as key raw materials like botanical
extracts, vitamins and minerals have multiple suppliers globally. Suppliers
have moderate bargaining power.
Threat of new substitutes: Moderate as dietary supplements have competing
health foods, vitamins and general wellness products providing similar
benefits.
Competitive rivalry: High due to many global players and private label brands.
Players fight for market share through innovation, branding and regional
expansion.
SWOT Analysis
Strengths: Growing health awareness, aging population driving preventive
healthcare. Efficient delivery of key nutrients supports cardiovascular health.
Weaknesses: Lack standardization in formulations. Safety and efficacy concerns
for some products. High R&D costs and regulatory norms.
Opportunities: Rise of e-commerce platforms boosting access. Customized
solutions based on clinical data gain traction. Untapped regional markets in
developing nations emerging.
Threats: Strict regulations regarding claims and adulteration. Economic
slowdown and patent expiries impact established brands. Alternative therapies
gain popularity.
Key Takeaways
The global
cardiovascular health supplements market growth is expected to witness
high growth driven by increasing lifestyle diseases.
North America dominates due to widespread supplement
consumption and favorable reimbursement policies. Europe is the second largest
region whereas Asia Pacific is emerging fastest with China, India and Southeast
Asian countries supplementing diets predominantly through botanicals.
Key players
operating in the global cardiovascular health supplements
market are NOW Health Group, Inc., Bright, Lifecare Pvt Ltd (Truebasics.com),
Natural Organics, Inc., DaVinci Laboratories of Vermont, Nordic Naturals,
Thorne HealthTech, Inc., Nestle (Pure Encapsulations, LLC), Amway, InVite
Health, GNC Holdings, LLC., Herbalife International of America, Inc, Sanofi ,
Nature's Bounty , Invision Pharma Limited, Cytoplan Ltd and Vestige Marketing
Private Limited. These companies compete on innovation, branding and customized
formulations for various cardiovascular conditions.
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