Augmented Reality (AR) in healthcare provides digitally enhanced content layered over the real world for medical applications. AR enhancements visualization of anatomy, assists in complex surgeries and medical procedures. It allows healthcare professionals to interact with 3D anatomical models during medical education and training.
Market key trends:
One of the key trends driving the growth of the augmented reality in healthcare market is the increased adoption of AR in medical education and training. AR enables medical students and clinicians to get hands-on practice with 3D anatomy models, complex surgical procedures, visualize disease pathology before an actual patient visit. This improves understanding, analysis of real-time data during mock drills. Major hospitals and medical schools are increasingly incorporating AR/VR technologies into their curriculum to engage students and improve comprehension of complex subjects. The ability of AR to create immersive learning experiences through visualization is fueling its adoption in medical education and training globally.
Segment Analysis
The global Augmented Reality in Healthcare Market is dominated by the surgical application segment which currently holds a share of over 30%. Augmented reality provides several benefits in surgical applications such as 3D visual overlays of internal organs and CT/MRI scans during operations to help surgeons perform complex procedures with more accuracy. It also helps in pre-operative planning and training for complex surgeries. The diagnostic application segment is expected to witness the fastest growth during the forecast period due to the growing use of AR for diagnostic imaging, remote consultations and teaching/training medical students.
Key Takeaways
The Global Augmented Reality In Healthcare Market Size is expected to witness high growth over the forecast period of 2024 to 2031 due to the growing adoption of AR solutions across various healthcare applications. The global Augmented Reality in Healthcare Market is estimated to be valued at US$ 2.88 Bn in 2024 and is expected to exhibit a CAGR of 7.5% over the forecast period 2024 to 2031.
Regional analysis shows that North America currently dominates the market owing to the presence of major players and early adoption of advanced technologies by healthcare providers and institutions in the region. Europe is also an important market driven by significant investments in healthcare technology by countries. Asia Pacific is projected to be the fastest growing regional market led by countries like China and India due to rising healthcare expenditure,increasing incidents of chronic diseases and gradual acceptance of new technologies.
Key players operating in the Augmented Reality in Healthcare market are Unilever Ltd., Florentino Ice Cream, Nye's Cream Sandwiches, Van Leeuwan, Nestle S.A., Bi-Rite Family of Businesses, Carmela Ice Cream, Sucres Des Terres, and Artinci Artisanal. The market is witnessing increasing investments from technology companies as well as startups focusing on development of innovative AR based medical solutions. Strategic partnerships between AR developers and medical device/equipment manufacturers are also expected to boost market growth over the forecast period.
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