Gellan gum is a water-soluble anionic polysaccharide produced by the microorganism Sphingomonas elodea. It is used as a thickening, emulsifying and stabilizing agent in various food and personal care products owing to its texturizing and gelling properties. The gellan gum market has witnessed increased traction in recent years due to the rising demand for clean label, vegan and plant-based products.
The global gellan gum market is estimated to be valued at US$ 277 Mn in 2024 and is expected to exhibit a CAGR of 7.0% over the forecast period 2024 to 2031.
Key Takeaways
Key players: Key players such as CP Kelco, Hawkins Watts and Dancheng Caixin Sugar Industry dominate the global gellan gum market. CP Kelco accounts for over 90% of the global gellan gum production.
Growing demand: There Gellan Gum Market Trends from the food and pharmaceutical industries owing to its thickening, stabilizing and gelling properties. The rise of clean label trend has further propelled the demand.
Global expansion: Leading gellan gum producers are ramping up their production capacities and exploring new markets globally to cater to the growing product demand. For instance, CP Kelco inaugurated a new gellan gum production facility in Thailand in 2020.
Market key trends
Increasing product applications: Gellan Gum Companies finds wide usage as a thickening and stabilizing agent in various food products like dairy, desserts, beverages etc. It is also used in personal care products due to its hydrating and film-forming properties. This widespread application base is driving the market growth.
Clean label trend: The clean label movement has pushed product developers to replace synthetic thickeners and emulsifiers with plant-based and organic ingredients like gellan gum. This trend is positively influencing the gellan gum market expansion.
Strong demand from Asia Pacific: Asia Pacific accounts for a major share of the global gellan gum demand driven by India, China and other Southeast Asian countries. The availability of raw materials and growing food processing industry in the region has further augmented the product demand.
Porter’s Analysis
Threat of new entrants: High capital requirement for new gum manufacturing plants and stringent regulations pose barriers for new companies.
Bargaining power of buyers: Buyers have moderate bargaining power due to availability of substitute gums.
Bargaining power of suppliers: Suppliers have moderate to high bargaining power as raw materials are limited and there are fewer suppliers.
Threat of new substitutes: Substitute gums like xanthan, guar and others pose threat to gellan gum market.
Competitive rivalry: Intense competition exists between the key players to gain major market share.
Geographical Regions
North America holds the major share of over 35% of the global gellan gum market in terms of value due to high demand from food industry in the region. The U.S. accounted for the largest share due to growing consumption of convenience and processed food.
The Asia Pacific region is expected to be the fastest growing market for gellan gum during the forecast period. China is the major producer as well as consumer of gellan gum owing to increasing population and changing food habits. Countries like India and Japan are also anticipated to witness significant growth attributable to rising health awareness.
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About Author:
Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. (https://www.linkedin.com/in/money-singh-590844163)
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