GCC Ecotourism Market Poised to Grow at a Robust Pace Owing to Increasing Awareness Regarding Sustainable Tourism
Ecotourism in the GCC region has gained significant traction in recent years as more travelers seek unique cultural and environmental attractions across Saudi Arabia, United Arab Emirates, Oman, Qatar, Bahrain and Kuwait. The GCC ecotourism market is home to beautiful desert landscapes, coastal areas and multiple UNESCO world heritage sites offering a wide array of activities such as hiking, diving, camping, trekking, wildlife adventures and heritage explorations. The increasing focus on preserving natural reserves and biodiversity as well as fostering sustainable development practices in the tourism sector have further augmented the growth of ecotourism in GCC countries.
The Global GCC Ecotourism Market is estimated to be valued at US$ 590.99 Mn in 2024 and is expected to exhibit a CAGR of 3.3% over the forecast period 2024 To 2031.
Key Takeaways
Key players operating in the GCC ecotourism market are Hotels (Ramada Worldwide, Jumeirah, and Le Meridien), Airlines (Emirates, Qatar, and Gulf air), and Tour Travel Operators (Thomas Cook). With ecotourism gaining prominence as an essential component of sustainable travel, key players are realigning their business strategies and product portfolios to tap into new market opportunities. For instance, Jumeirah Group launched ‘EarthCheck’, an integrated strategy to reduce the hotels’ environmental impact and engage guests with local communities.
The GCC region offers immense potential for job creation and economic growth through responsible ecotourism activities. Locally-led community-based tourism initiatives focused on cultural learning, sustainable livelihoods and heritage preservation are attracting foreign investment interests. Countries like Oman and UAE have identified ecotourism among the priority sectors for diversifying their economies and transitioning to a green growth model.
Major global hotel and travel brands have been expanding their eco-lodge and desert camp establishments across GCC in collaboration with local communities. The initiatives are creating mutually beneficial partnerships for knowledge-sharing and protecting natural assets like indigenous flora-fauna and fragile desert ecosystems. International ecotourism associations are also signing MoUs with GCC governments to promote cross-border nature trails, carbon offset programmes and research collaborations.
Market Drivers
One of the key drivers for the growth of GCC Ecotourism Market Size is the increasing awareness regarding sustainable tourism. There is a rising focus on preserving the cultural and natural heritage of GCC region. Various awareness campaigns around responsible travel are encouraging travelers to explore lesser-known destinations in an eco-friendly manner and support local communities.
A major market restrain for GCC ecotourism market is lack of proper infrastructure in some areas. Despite government initiatives, several rural and coastal regions lack adequate facilities for ecotourism activities. Underdeveloped tourist trails, transportation and accommodations act as a deterrent. Absence of skilled local workforce and guides trained in ecotourism also poses a challenge. High initial investment requirements and perceived risks deter new market entrants.
Segment Analysis
The GCC ecotourism market is dominated by nature and adventure tourism. This segment has been attracting a large number of tourists who want to experience the natural beauty and undertake outdoor activities in countries like UAE, Saudi Arabia, Oman etc. Countries in the GCC region offer unique experiences like desert safaris, camping under starry skies, hiking and more. Additionally, cultural and heritage tourism is another major segment. Tourists are interested in learning about the traditions, culture and history of GCC nations. Places showcasing local culture and heritage are attracting visitors.
Global Analysis
The UAE ecotourism market is the fastest growing regional market. Countries like UAE and Oman have been putting conscious efforts towards developing ecotourism. UAE is investing heavily in establishing more nature reserves, green spaces and promoting adventure activities. It is also diversifying by developing heritage, culinary and dark tourism. Growing tourism infrastructure along with vibrant local culture is driving the UAE ecotourism market. Saudi Arabia is also emerging as a promising market. The country is focusing on diversifying its economy away from oil and expanding the tourism sector. Projects like NEOM are aimed at strengthening Saudi Arabia's position as a top eco-friendly tourist destination in the region.
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Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. (https://www.linkedin.com/in/money-singh-590844163)
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