Drive by Wire is a technology used in vehicles that uses electrical signals to control subsystems like throttle, steering, and braking instead of using conventional mechanical linkages. Drive by Wire systems provide advantages like eliminating mechanical complexity, increasing design flexibility, improving crash performance and safety, and enabling advanced driver assistance features. With growing concerns about environmental pollution and focus on cleaner fuel technologies, automakers are increasingly adopting electrified powertrains like hybrids, plug-in hybrids and electric vehicles which provides potential for growth of Drive by Wire systems.
Market Opportunity:
The growing electrification of automobiles provides a major market opportunity for the Drive by Wire market. With regulations pushing automakers to reduce vehicle emissions and shift to electric powertrains, the adoption of hybrid and electric vehicles is expected to increase significantly in the coming years. As Drive by Wire systems are increasingly being used to control electronic steering, braking functions in hybrid and electric vehicles, the demand for these systems from automakers is likely to experience strong growth. The rollout of advanced driver-assistance systems and autonomous drive functions further increases the application scope of Drive by Wire technologies in modern vehicles. This growing electrification and development of electric powertrains in automobiles can drive the demand for Drive by Wire systems during the forecast period.
Porter's Analysis
Threat of new entrants: High investment requirement for R&D, technology and manufacturing facility acts as a barrier for new companies. However, easy availability of technology from automotive tier 1 suppliers may allow new companies to enter this market.
Bargaining power of buyers: Original equipment manufacturers (OEMs) have significant bargaining power as drive by wire systems require integration into overall vehicle architecture.
Bargaining power of suppliers: Presence of numerous tier 1 automotive suppliers providing individual drive by wire components and technology gives buyers alternative sourcing options.
Threat of new substitutes: Alternate technologies like steer-by-wire and brake-by-wire would compete for the same automotive functions over long term.
Competitive rivalry: Growth opportunities in autonomous vehicles and electrification attract new competitors in this technology landscape.
SWOT Analysis
Strength: Drive by wire enables lightweight vehicle design, improved fuel economy and safety features.
Weakness: High R&D costs, technology integration challenges and reliability issues during initial adoption phase.
Opportunity: Growth in electric vehicles, autonomous driving systems and customized features demand drives significant market potential.
Threats: Macroeconomic factors, regulations and competition from alternative technologies impact market prospects.
Key Takeaways
The Global Drive By Wire Market Growth is expected to witness high.
The Asia Pacific region dominates the global market currently due to high vehicle production in China and presence of automotive component suppliers in countries like Japan and South Korea. North America and Europe are also sizable markets supported by stringent vehicle emission and safety regulations promoting drive by wire systems adoption.
Key players operating in the drive by wire market are Robert Bosch GmbH, Nexteer Automotive, ZF Friedrichshafen AG, Continental AG, Infineon Technologies AG, Kongsberg Automotive, Mando Corporation, Trimble Inc., Schneider Electric, Curtiss-Wright Corporation. Drive by wire technology allows autonomy level 3-5 vehicles by replacing mechanical controls with electro-hydraulic or electromechanical actuators. It has wide applications across electronic throttle control, brake by wire, steer by wire systems. Integration of AI, 5G and cybersecurity is expected to unlock new functionalities for autonomous driving.
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