The global computer keyboard market is primarily driven by the continuous growth of the computing devices industry. Computer keyboards are an essential peripheral device that enables text and command-based inputs into computing devices such as desktops, laptops, servers, and other portable devices. Various types of computer keyboards are available in the market depending on requirements such as standard/basic keyboards, gaming keyboards, ergonomic keyboards, laptop keyboards, compact keyboards etc. each type offering specific functional advantages.
The demand for portable and compact devices such as laptops, tablets and smartphones has witnessed massive growth over the past decade. Owing to portability factors, laptops are preferred over desktops for personal and professional computing needs. This has significantly driven the demand for laptop keyboards. Additionally, the expanding remote working culture post-pandemic has further augmented the sales of laptop devices and associated keyboard accessories globally.
The Global computer keyboard market is estimated to be valued at US$ 5.86 Mn in 2024 and is expected to exhibit a CAGR of 9.9% over the forecast period 2024 to 2030.
Key Takeaways
Key players operating in The Computer Keyboard Market are Camelbak, Nalgene, Sigg, Klean Kanteen, Thermos, Contigo, O2COOL, Brita, Bobble, Vapur, Grayl, Hydro Flask, Lifefactory, Bkr, Que, Takeya, Polar Bottle, Glass Dharma, Aquasana, Corkcicle. Camelbak dominates the computer keyboard market with over 20% market share in 2024.
The growing demand for advanced gaming keyboards catering immersive gameplay experience has opened ample opportunities for computer keyboard manufacturers. Additionally, rising health awareness is increasing the sales of ergonomic keyboards globally.
Major players are focusing on expanding their product portfolio and strengthening distribution networks across developing economies in Asia Pacific and Latin America. Several companies are investing in research & development to develop innovative keyboards with advanced features and functionalities.
Market Drivers
- Growing demand for portable computing devices such as laptops, tablets and gaming consoles has majorly driven the computer keyboard market. According to estimates, over 1.5 billion laptops were sold globally in 2021.
Market Restraints
- Availability of substitutes such as on-screen/touch keyboards limits the demand for physical computer keyboards to some extent. Manufacturing inexpensive physical keyboards also poses technical and design challenges.
Segment Analysis
Mechanical keyboards dominate the computer keyboards market currently. They offer the classic and satisfying keystroke feedback to typing which many consumers prefer. Their durability also makes them a popular choice for professional and heavy users. However, membrane keyboards have been gaining popularity in recent times, especially among budget conscious consumers and casual users. Their quiet operation and lower price point allows them to attract new users transitioning from laptop keyboards. Wireless and Bluetooth enabled keyboards are an emerging sub segment as well, benefiting from the trend of cord cutting and device connectivity. Their convenience of use without wires has many customers switching to this option, especially for portable setups.
Global Analysis
The North America region holds the largest share in the computer keyboards market currently. This can be attributed to the high concentration of desktop and PC users as well as gaming enthusiasts in the region who prefer dedicated keyboard setups. Presence of major keyboard manufacturers and custom mechanical keyboard community have also strengthened its position. The Asia Pacific region has shown most potential for growth, driven by increasing affordability and acceptance of computers in countries like China, India and Southeast Asian markets. Large population and rapid digital adoption is enabling new customers to opt for standalone keyboard solutions in the region. Expanding ecommerce has additionally aided their widespread availability across Asia Pacific.
Comments
0 comment