Cider Market Set for Strong Growth Due to Rising Demand for Flavored Ciders

Cider Market Set for Strong Growth Due to Rising Demand for Flavored Ciders

Ciders offer numerous advantages compared to beers and wines — they are gluten-free and contain less alcohol, with many varieties offering greater variety of aromas and flavors. The growing health consciousness and preference for natural and mildly-alcoholic drinks have boosted demand for ciders globally.

The global cider market is estimated to be valued at US$ 6.44 Bn in 2024 and is expected to exhibit a CAGR of 3.1% over the forecast period of 2024 to 2031.

Ciders appeal to consumers of all ages and both genders, making them one of the fastest growing segments in the alcoholic beverages industry. Fruit-flavored and pear ciders are gaining popularity among young consumers who find them refreshing alternatives to beer and sugary mixers. The availability of ciders matching all tastes and occasions has led to wider acceptance and consumption.

Key Takeaways

Key players operating in the cider market are Heineken NV, Distell Group Limited, Aston Manor, Anheuser Busch Companies, The Boston Beer Company, Carlsberg Breweries A/S

Major opportunities in the Cider Market Size include the growing popularity of craft and artisanal ciders due to consumer preference for unique flavors. Many microbreweries are introducing innovative limited-edition seasonal varieties. The market is also witnessing a rising demand for flavored ciders infused with fruits such as berries, citrus fruits and tropical flavors.

Key players are focusing on expanding their geographic footprint through strategic investments and acquisitions. International companies are targeting high-growth Asia Pacific markets by tapping into the rising disposable incomes and westernization. Local players are also launching new products customized for regional palates. The market is anticipated to witness considerable growth in emerging nations in the next decade.

Market Drivers
— Rising health-consciousness: Consumers are switching to ciders due their minimal ethanol content and absence of gluten which makes them healthier alternatives to beer and wine. Many see them as treat alternatives to sodas and juice drinks.
— Innovation and variety: Introduction of various flavor profiles, flavors beyond apple, new formats etc have expanded the appeal of ciders beyond traditional markets. The diversity keeps the category exciting.

Market Restraints
— Regulations on alcohols: Some countries have regulations restricting alcohol advertising and imposing additional taxes which hampers the growth potential of the cider market. Excise duties impact pricing competitiveness against other beverages.
— Seasonality: The cider market remains highly dependent on apple harvests leading to seasonality challenges for manufacturers to maintain consistent supply throughout the year.

Segment Analysis
The cider market is dominated by apple cider segment which holds around 75% of the overall market share. Apple cider is the original and traditional type of cider made from 100% fermented apple juice. It is considered as pure naturally sweet cider without additives or sugar and thus preferred by health conscious consumers.

Global Analysis
Regional Analysis
Europe dominates the global cider market with over 50% share, mainly driven by the UK and France. The UK is largest producer and consumer of cider in the world owing to long tradition of cider making and consumption in the country. North America is the second largest and fastest growing regional market for cider due to growing popularity of flavored and craft ciders among millennial population in the US and Canada. Rising demand for gluten-free and low alcohol beverages is also driving the growth of cider market in the region.

Get more insights on — Cider Market

About Author:

Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. (https://www.linkedin.com/in/ravina-pandya-1a3984191)