It is imperative that businesses of any size select the correct B2B Intent Data provider in order to identify high intention buyers that can be targeted towards business sales. From generating quality leads within small enterprises to employing large scale, data driven strategies, the right intent data provider can assist all kinds of businesses and make a positive difference towards successful outcomes.
What to Look for in an Intent Data Provider
While selecting the most applicable intent data provider for an organization, the following criteria must be taken into consideration:
1. Accuracy & Quality – The best signals are received only when a provider uses whitelisted sources. This minimizes the risks and saves time from being wasted on generic leads that are not useful in achieving the desired business goals.
2. Data Sources – With consumed content, performed searches, and other external websites visited, the best providers acquire intent signals from diverse sources, making the data more comprehensive.
3. Integration Capabilities – Your CRM, marketing software, and sales automation tools should be easily connected with the provider.
4. Scalability & Customization – Higher level analytics and large datasets is what enterprises look for, on the other hand, small businesses require more budget friendly options.
5. Compliance & Privacy – Like GDPR and CCPA, such providers should always regulate their data collection policies.
Top Intent Data Providers for Small & Enterprise Businesses
1. Bombora – The most suitable option for enterprises. This company provides intent data at the company level using information drawn from an enormous B2B data co-op.
2. ZoomInfo – Employs a business model that caters to both small and large businesses. Sales teams are provided with real-time intent data and contacts which helps them engage with the right prospects.
3. 6sense – For most demand generation focused large scale enterprises, this AI driven platform offers predictive analytics and best in class intent data.
4. LeadSift – Great for small and startup enterprises. LeadSift offers affordable, actionable intent data to convert and leverage leads in search engine optimization campaigns.
5. TrustRadius– Best for SaaS firms, they offer TrustRadius buy signals based on detailed product reviews and research combined with thorough internal analysis.
Making the Right Choice
For smaller businesses, the price point and ease of use takes prevalence, which makes them LeadSift and ZoomInfo's ideal customers. Enterprise businesses benefit from AI driven insights and deep analytics from Bombora and 6sense.
Utilizing Intent Data Provider helps businesses cut costs within their sales cycle, improve precision in targeting, and obtainable marketing revenue increases. With the right intent data supplier, your company will outpace competition while being able to engage highly motivated purchasing customers at the optimal time.
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