Mobile phone accessories such as chargers, earphones, power banks, and cases & covers have become an integral part of the mobile ecosystem. The increasing use of smartphones along with the growing internet penetration across Africa has propelled the demand for mobile accessories in the region.
Key Takeaways
Key players: Key players operating in the Africa mobile phone accessories market are IBM Corporation, Microsoft Corporation, Oracle Corporation, Software AG, Tibco Software Inc. The companies such as IBM, Microsoft and Oracle have made heavy investments in AI, ML, Big Data and Cloud technologies to strengthen their digital ecosystem offerings across Africa.
Key opportunities: Rising smartphone usage, expansion of e-commerce channels, and widespread adoption of fintech solutions provide significant opportunities for mobile accessories brands to penetrate deeper into the African markets. Countries like Nigeria, South Africa, Egypt, and Kenya are expected to offer lucrative growth avenues for mobile phone accessories sales over the coming years.
Global expansion: Major global mobile accessories companies have either set up local manufacturing units or entered into distribution partnerships with regional players to establish or strengthen their presence across key African countries. Expanding distribution networks as well as investment in after-sales support infrastructure will continue to remain a key focus area.
Market drivers: Growing internet and smartphone penetration are the major market drivers. Over the last 5 years, both the internet and smartphone usage have grown exponentially across Africa. This has increased the demand for mobile accessories needed to enable digital experiences.
Market restraints: Low purchasing power of customers and lack of standardization are the key market restraints. The per capita income levels remain comparatively lower in many African nations. This limits the customer ability to regularly upgrade their mobile devices and accessories.
Segment Analysis
The Africa Mobile Phone Accessories Market Size is dominated by the mobile phone protective cases segment. This segment accounts for over 35% of the total market share. The segment registered a value of US$ 3,552.24 billion in 2024 and is anticipated to grow at a CAGR of 10% during the forecast period. The high demand for protective cases can be attributed to the growing conscious regarding smartphone protection among users and desire to protect expensive devices from accidents like drops, cracks and scratches.
Global Analysis
On the basis of region, the Africa Mobile Phone Accessories Market is dominated by East Africa. The region accounts for around 30% of the total market revenue. Countries like Kenya, Ethiopia, Tanzania etc have contributed to the large share of East Africa. With growing disposable incomes, increasing penetration of smartphones and rising internet & social media users, the demand for mobile phone accessories has increased rapidly in East Africa. The region is anticipated to grow at a CAGR of 9% during 2024-2031. West Africa is also an emerging market and is expected to witness highest growth during the forecast period on account of growing digitalization and rising mobile phone users in Nigeria and Ghana.
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