Aesthetic medicine involves procedures that help improve or restore a patient's appearance and physical condition. The global aesthetic medicine market mainly comprises surgical and nonsurgical procedures such as Botox injections, dermal fillers, chemical peels, microdermabrasion, and laser resurfacing. Aesthetic medical procedures are gaining immense popularity owing to their advantages of minimal risks and faster recovery compared to conventional cosmetic surgeries. With the advent of technologically advanced products and minimally invasive techniques, these procedures are becoming safe and effective for improving conditions like wrinkles, scars, skin laxity, and unwanted fat.
Market key trends:
The rising adoption of minimally invasive aesthetic procedures has been a key trend driving the market growth. Minimally invasive techniques allow fast recovery and minimal downtime - major attractions for busy consumers. Technological advancements have further increased the safety and effectiveness of these procedures. Devices based on laser, radiofrequency, ultrasound and plasma technology are gaining widespread popularity for treating conditions like wrinkles, cellulite and fat reduction with minimal side effects. Increasing social media influence and celebrity endorsements have also boosted public awareness about aesthetic medicine. The growing preference for aesthetics among people and improving affordability of procedures will continue supporting the adoption of minimally invasive techniques in the forecast period.
Segment Analysis
The global aesthetic medicine market is dominated by minimally invasive and non-invasive procedure segments. The minimally invasive procedures segment accounted for the largest market share in 2024 primarily due to technological advancements in facial aesthetics and increasing adoption of radiofrequency and laser treatment methods for skin tightening and resurfacing. This segment is expected to continue its dominance during the forecast period with the rising popularity of fractional laser treatments and radiofrequency treatments for skin rejuvenation and body contouring.
Key Takeaways
The Global Aesthetic Medicine Market Size is expected to witness high growth during the forecast period of 2023 to 2030.
Regional analysis shows that North America dominated the market in 2024 accounting for around 35% share primarily due to the extensive doctor's network and favorable reimbursement policies for aesthetic treatments in this region. However, Asia Pacific is expected to be the fastest growing region during the forecast period propelled by growing medical tourism and rising medical expenditure in emerging countries like India, China, South Korea and Thailand.
Key players operating in the aesthetic medicine market are Johnson & Johnson Services, Inc., Teleflex Incorporated, Cooper Surgical, Inc., Genicon, Medtronic, B. Braun SE, Applied Medical Resources Corporation, LaproSurge, Purple Surgical, CONMED, Hangzhou Boer Medical Instruments Co., Ltd., Duomed, Changzhou Cheayoo Medical Devices Co., Ltd., and Tianjin Zhichao Medical Technology Co., Ltd. Johnson & Johnson Services dominates the market due to its broad portfolio of energy-based and implant devices for aesthetic procedures.
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