7 Essential Steps to Build a Winning Market & Competitive Intelligence Program

A winning Market & Competitive Intelligence (MCI) program is crucial for businesses aiming to stay ahead in a competitive landscape. The process involves seven essential steps: defining objectives, identifying key competitors, gathering data, analyzing trends, leveraging tools, sharing insights, and continuously refining strategies. Each step ensures your organization remains informed, adaptive, and strategically positioned to make data-driven decisions. By understanding market dynamics and competitors' moves, your business can uncover opportunities and mitigate risks effectively. For more information, please read the full blog post “Steps to Build a Winning Market & Competitive Intelligence Program”, where we dive deeper into these steps and provide actionable insights for building a robust MCI program.