According to a recent Fact.MR report, the worldwide orthodontic supplies market was valued at $8 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 11% to reach $12 billion by 2026. From 2022 to 2026, the demand for braces is predicted to increase at a compound annual growth rate (CAGR) of 16%.
The market for orthodontic supplies has grown significantly over the years due to a number of causes, including the rising incidence of malocclusion, the rising demand for cosmetic procedures, and developments in orthodontic technology.
The diagnosis, prevention, and treatment of dental and facial abnormalities, such as misaligned teeth and jaws, are the main goals of the specialty area of dentistry known as orthodontics. In order for orthodontists to effectively and efficiently treat their patients, orthodontic materials are essential to these procedures. The market for orthodontic supplies is examined in this article along with its current status, trends, and future prospects and difficulties.
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Why is Global Demand for Dental Equipment Rising?
The increasing demand for dental aesthetics has become a key trend in the orthodontics industry, driven by patients across all age groups opting for aesthetic orthodontic solutions.
In recent years, clear aligner technology has advanced significantly. Patients prefer transparent aligners over traditional metal braces due to their comfort and visual appeal.
For example, data from the American Academy of Cosmetic Dentistry (AACD) shows a notable increase in spending on cosmetic dental procedures. In 2017, the average patient spent $5,477 on cosmetic dentistry – a 33% rise from $4,116 in 2015.
Orthodontists attribute this growth to two primary groups: older adults with greater disposable income and millennials who prioritize oral health and aesthetics. This surge highlights the expanding role of cosmetic dentistry in modern dental care.
What Drives the Orthodontic Supplies Market in the U.S.?
The U.S. orthodontic supplies market is expected to grow due to the high number of practicing orthodontists and increasing awareness of orthodontic treatments.
According to the American Association of Orthodontists (AAO), about one-third of Americans are dissatisfied with their smiles and seek orthodontic care. The country’s advanced healthcare infrastructure enhances access to dental services, addressing issues like malocclusion, which affects 15% to 20% of the population. This has led to a rise in visits to orthodontic clinics.
Organizations like the AAO actively promote public education on the benefits of orthodontic treatments. Additionally, the American Dental Association’s (ADA) Commission on Dental Accreditation (CODA) accredits predoctoral and advanced orthodontic programs, fostering skilled professionals.
The U.S. federal government also plays a role by directly funding and managing oral healthcare programs for various population groups, further supporting market growth.
Which Orthodontic Product is Most Popular?
The orthodontic supplies market is segmented into fixed braces, removable braces, retainers, and adhesives.
Removable braces are anticipated to grow at a CAGR of 16% from 2022 to 2026, driven by their enhanced comfort, ease of removal, and sleek design. Patients can take them off for a few hours daily, allowing easier eating, drinking, and oral hygiene, which reduces the risk of dental issues during treatment. This versatility makes them popular for both children and adults.
Removable braces apply gentle pressure to gradually realign teeth. Invisible versions are especially favored for their discreet appearance. Additionally, some removable braces are more cost-effective than traditional fixed options, effectively treating mild to moderate conditions like crowding, uneven spacing, and protruding teeth.
These braces also shorten treatment time and require fewer orthodontic visits. After fixed braces, patients may use removable braces to maintain alignment, further boosting demand for this category.
Competitive Landscape
Major players in the global orthodontic supplies market include Align Technology, 3M, Ormco Corporation, and Institut Straumann AG. Align Technology leads in revenue share, driven largely by the global success of Invisalign.
However, the introduction of 3M’s clear aligners is expected to influence market dynamics and potentially impact Align’s dominance. Ormco Corporation and Institut Straumann AG hold strong market positions due to their extensive distribution networks, deep market penetration, and strategic partnerships.
In July 2020, Align Technology announced the worldwide launch of the Align Digital & Practice Transformation (ADAPT) service, aimed at helping doctors adopt digital orthodontic practices and integrate clear aligner treatments. This initiative is designed to expand Align’s customer base and diversify its product portfolio.
Similarly, in May 2019, Great Lakes Dental Technologies introduced ComfortTrack clear aligners, emphasizing enhanced patient comfort. This strategic move allowed the company to broaden its product offerings and strengthen its market presence.
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