United States Pea Protein Market Size, Demand and Outlook 2025-2033

United States Pea Protein Market Overview

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Growth Rate: 4.7% (2025-2033)

The United States pea protein market is experiencing significant growth, driven by rising consumer demand for plant-based protein alternatives and increasing awareness of health and sustainability benefits. According to the latest report by IMARC Group, The United States pea protein market size reached USD 273 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 413 Million by 2033, exhibiting a growth rate (CAGR) of 4.7% during 2025-2033.

United States Pea Protein Industry Trends and Drivers:

Plant-based protein demand is rising fast in the United States. Pea protein is becoming a key ingredient in many food and drink products. Health-conscious consumers are turning to vegan and flexitarian diets. They want alternatives to animal proteins for sustainability and ethical reasons. Pea protein is popular due to its high nutrition, allergen-free nature, and easy digestibility. This makes it a top choice for protein powders, meat substitutes, and dairy alternatives. Food manufacturers are using textured pea protein to enhance the taste and texture of plant-based meats. This innovation attracts more mainstream consumers. Retailers and fast-food chains are also expanding their plant-based menus, which boosts pea protein use. Regulatory support for clean-label and non-GMO products matches consumer preferences, increasing market credibility. Investments in pea processing technologies improve production efficiency. This ensures a steady supply to meet the growing demand.

Another important factor is the rise of sports nutrition and functional foods. Here, pea protein is becoming popular as a muscle-recovery supplement. Athletes and fitness fans like its amino acid profile. It's similar to whey protein but lacks lactose intolerance issues. Manufacturers of infant formula are adding pea protein too. This is because it is hypoallergenic, appealing to parents looking for safe nutrition. Sustainability trends also support pea protein. It uses less water than soy and helps enrich soil with nitrogen. Food tech startups are creating new uses for pea protein. They are making pea-based dairy alternatives and ready-to-drink protein drinks. Partnerships among farmers, processors, and brands are strengthening supply chains. This ensures that production can grow. As more people learn about the health and environmental benefits, the U.S. pea protein market is set for ongoing growth across various industries.

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United States Pea Protein Industry Segmentation:

The report has segmented the market into the following categories:

Product Type Insights:

• Isolates 
• Concentrates
• Textured

Application Insights:

• Dietary Supplements
• Bakery Products
• Meat Substitutes
• Beverages
• Others

End User Insights:

• Retail
• Institutional

Regional Insights:

• Northeast
• Midwest
• South
• West

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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