The Growing Global Tissue Paper Market is Embracing Digitalization Trends

The Growing Global Tissue Paper Market is Embracing Digitalization Trends

Tissue paper such as toilet paper, facial tissues, paper towels, and napkins are easily accessible consumable goods used on daily basis in homes and commercial facilities. Growing awareness about health and hygiene coupled with increasing disposable incomes in developing nations has expanded the demand for tissue papers over the years.

The Global tissue paper market is estimated to be valued at US$ 97.2 Mn in 2024 and is expected to exhibit a CAGR of 6.2% over the forecast period 2024 to 2031.

Tissue papers are essential absorbent consumer products that serve both hygienic and sanitary purposes. Toilet papers, facial tissues, paper towels and napkins made from virgin pulp or recycled fibers are affordable yet indispensable cleaning and sanitizing goods. Strong demand from households and commercial sectors like hospitality industry, healthcare facilities, education institutions bolster the tissue paper market. Growing working population, rapid urbanization, improving standards of living in emerging nations contribute significantly to the rising consumption of tissue papers.

Key Takeaways

Key players operating in the tissue paper market are AVK Holding A/S, KITZ Corporation, Watts Water Technologies, Inc., BÃ1⁄4rkert Fluid Control Systems, Tyco International Ltd., Emerson Electric Co, Schlumberger Limited, Shearwater GeoServices Holding AS, Flowserve Corporation, Rotork Plc, and Honeywell International Inc. These companies account for majority share of the global market and have strong distribution networks worldwide.

Rising disposable incomes, growing working population and changing lifestyles especially in developing Asian countries have highly influenced the demand for tissue paper products in local as well as export markets. Developing nations in Asia Pacific and South American regions exhibit high demand potential for tissue papers.

Global tissue paper market players are expanding their manufacturing facilities and distribution networks in high growth regions to tap the vast untapped opportunities. Manufacturers are also focusing on sustainable practices and using recycled fibers to reduce environmental impact.

Market Key Trends

A major trend gaining traction in the tissue paper industry is growing adoption of digitalization and automation. Leading manufacturers are investing in advanced manufacturing technologies such as machine learning, robotics and IoT to improve production efficiency. Automatic tissue paper making lines integrated with Industry 4.0 technologies help achieve mass customization, optimize raw material usage, enhance quality control and ensure minimum wastage. Digitization of supply chain and logistics is also helping tissue paper companies improve inventory management, streamline distribution and strengthen customer relationships. The tissue paper market is embracing digital transformation to scale up operations profitably and sustain long-term growth.

Porter’s Analysis
Threat of new entrants: High capital requirements and economies of scale in manufacturing and production create barriers to entry in this market.

Bargaining power of buyers: Buyers have moderate bargaining power. However, buyers have various alternatives based on price, quality and brands.

Bargaining power of suppliers: Suppliers have low to moderate bargaining power due to availability of raw materials from various sources.

Threat of new substitutes: Low threat as tissue paper has few substitutes and meets essential hygiene needs.

Competitive rivalry: Intense as the market is highly fragmented with many national and international players competing on pricing and product differentiation.

Geographical Regions
The Asia Pacific region currently holds the largest share of the global tissue paper market, both in terms of value and volume. This is attributed to high population, urbanization and rising disposable incomes in developing economies of China and India.

North America is expected to witness the fastest growth during the forecast period, rising at a CAGR of over 7%. Increased spending on away-from-home tissues and sustainable alternatives is driving demand in countries like the U.S. and Canada.

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Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. (https://www.linkedin.com/in/ravina-pandya-1a3984191)