Prepared flour mixes are ready-to-use baking ingredients used
for making various bakery products such as bread, pizza crust, pie crust,
biscuits, and pancakes at home with ease. Prepared flour mixes contain flour,
salt, yeast, sugar, and other seasonings pre-mixed in suitable proportions to
produce consistent results with less preparation time and effort. The growing
trend of shifting to convenience food products and increasing willingness to
pay for premium packaged foods among consumers globally have augmented the
demand for prepared flour mixes over the years.
The Global Prepared Flour Mixes Market is
estimated to be valued at US$ 59.44 Bn in 2024 and is expected to exhibit a
CAGR of 8.1% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the prepared flour mixes market are ADM, Lesaffre,
Bakels Group, PURATOS, Associated British Foods plc, Allied Pinnacle Pty. Ltd.,
Intermix, Rich Products Corp., Nisshin Seifun Group Inc., Yihai Kerry,
Nitto-fuji International Vietnam Co., Ltd., Pondan (PPMI), Interflour Group
Pte. Ltd., Tate & Lyle, Frutarom , General Mills., Bakels India, Limagrain
, Surebake, and Romix Foods Limited. Prepared flour mixes witness high demand
from bakeries, households, and food service providers which has propelled
market growth over the years. Technological advancements in formulations and
production techniques have allowed manufacturers to develop a wide variety of
prepared flour mixes with enhanced qualities, shelf-life, and customization
options.
Market Trends
Rising popularity of gluten-free and organic prepared flour mixes owing to
rising health consciousness among consumers. Manufacturers are indulging in
strategic partnerships and expansions to strengthen their product offerings and
distribution networks globally. Increasing role of e-commerce and online shopping
channels for distribution of prepared flour mixes to remote areas.
Market Opportunities
Opportunity for manufacturers to enhance product visibility through innovative
marketing campaigns promoting benefits of prepared mixes. Growing food service
industry and on-the-go food consumption trends in developing nations present
scope for market expansion.
Impact of COVID-19 on Prepared Flour
Mixes Market
The COVID-19 pandemic has significantly impacted the growth of the Prepared
Flour Mixes Market Demand. During the initial phases of the pandemic,
shortage of raw materials and disruptions in the supply chain caused major
issues for manufacturers and led to a shortage of prepared flour mixes in the
market. Restrictions on transport and logistics further aggravated the supply
issues. However, on the demand side, stockpiling and panic buying by consumers
ensured a spike in sales of prepared flour mixes initially. As the pandemic
dragged on and restrictions continued, demand grew further as more people
started baking and cooking at home due to lockdowns and closures of restaurants
and cafes. Manufacturers have experienced increased challenges in ensuring
supply meets the rising demand. Emerging trends like work from home and online
shopping have benefited the market. However, higher input and operational costs
have impacted profit margins. In the post pandemic scenario, demand is expected
to remain high even after restrictions are lifted as many new home bakers are
expected to continue their hobby. Manufacturers will need to focus on efficient
supply chain management and optimal capacity utilization to cater to the
growing demand in the coming years.
Geographical regions with highest
Prepared Flour Mixes market concentration
The prepared flour mixes market is highly concentrated in developed regions
like North America and Europe in terms of value. North America accounts for the
largest share of the overall prepared flour mixes market currently. This is
attributed to factors like high consumption of baked goods, existence of major
manufacturers, and easy availability of various prepared flour mixes. Europe is
another major regional market for prepared flour mixes. Countries like Germany,
France, UK and Italy have mature markets and consumers have widely adopted ready-to-use
flour mixes for baking breads, cakes and other bakery products. The developing
markets in Asia Pacific are also growing at a faster pace driven by increasing
disposable incomes, changing lifestyles and rising health consciousness.
Fastest growing region for Prepared
Flour Mixes Market
The Asia Pacific region is poised to be the fastest growing market for prepared
flour mixes globally during the forecast period from 2024 to 2031. Rapid
urbanization, rising working population, growing retail infrastructure and
increasing adoption of western food habits are some of the key factors driving
the market growth. Furthermore, countries like India, China, Indonesia, Vietnam
are experiencing strong double digit GDP growth annually which is augmenting
disposable incomes. This is resulting in higher consumer spending on branded
and packaged food products including prepared flour mixes for convenience
baking at home. Manufacturers are also expanding or setting up new production
bases in Asia to cater to the growing demand. The strong economic growth
trajectory of Asia Pacific economies makes it highly lucrative for prepared
flour mixes market players globally.
Get more insights on Prepared
Flour Mixes Market
About
Author:
Money
Singh is a seasoned
content writer with over four years of experience in the market research
sector. Her expertise spans various industries, including food and beverages, biotechnology,
chemical and materials, defense and aerospace, consumer goods, etc.
(https://www.linkedin.com/in/money-singh-590844163)
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