The pickleball equipment market includes products such as pickleball paddles, pickleball balls, pickleball nets and accessories. Pickleball equipment is affordable, easy to learn and offers health benefits which has led to substantial increase in the popularity and participation levels of pickleball across both recreational players as well as competitive players.Pickleball combines elements of badminton, tennis and table tennis and with its small court size, it is easy on the joints making the sport accessible for players of all ages.
The Global Pickleball Equipment Market is estimated to be valued at US$ 510.2 Mn in 2024 and is expected to exhibit a CAGR of 9.9% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the pickleball equipment market are Asics, Adidas, K-Swiss, Mizuno, New Balance, Nike, Diadora, Lotto, P Inc., Puma, Victor Sport, and Wilson
Pickleball Equipment Market Growth in popularity of pickleball across the United States has led to expansion of regional tournaments as well as growth opportunities in sports equipments retailing. Technological advancements such as new fiber compositions for paddles, anti-slip textures on paddles, thermal bonded vs layered construction for balls etc. are enhancing performance characteristics of pickleball equipment.
Market drivers
Growing health consciousness and popularity of recreational sports: Pickleball offers a low impact cardiovascular workout with its fast-paced game play. This has led to increased participation from health-conscious amateur as well as professional athletes looking for recreational sports options. Growth of pickleball sports communities and clubs across cities in the United States as well as globally is driving consistent demand for pickleball equipment. Rising number of players and organized tournaments: According to USA Pickleball Association, the number of reported pickleball players has grown exponentially from 3.3 million players in 2019 to 4.8 million in 2021. Partnerships with athletic organizations and growth of professional tournaments is further popularizing the sport leading to higher equipment consumption.
Current challenges in Pickleball Equipment Market:
Pickleball Shoes Market Challenges And Opportunities by the Pickleball Equipment market currently include lack of standardization in rules and regulations across regions which is hampering the growth of the sport. Additionally, the growing popularity has also led to shortage of courts and proper infrastructure in many areas which is restricting the number of new entrants. High installation and maintenance cost of courts poses further challenges. Lack of awareness about the sport in many developing and underdeveloped nations also limits the expansion of the market globally.
SWOT Analysis
Strength: Growing popularity and participation in both recreational and competitive levels is driving higher sales of equipment such as paddles, balls, nets etc. Easy to learn rules has helped pickleball attract players of all ages and abilities.
Weakness: Fragmented market presence with many regional and private label brands leads to pricing wars and profitability issues. Infrastructure gaps remain a challenge in fully capitalizing on the opportunities.
Opportunity: Untapped growth prospects in developing countries and regions presently lacking support offer sizable opportunities for equipment providers. Rising interest in health, fitness and recreational sports also boosts potential.
Threats: Stiffer competition from other popular racquet and ball sports can threaten future expansion rates of pickleball. Infrastructure delivery delays pose risks as unmet demand may shift to alternatives.
Geographical Regions
In terms of value, North America currently dominates the global pickleball equipment market with the United States alone accounting for over 80% market share. This is attributed to the sport’s origin and large player base in the country. Availability of courts, tournaments and higher participation levels have made the US pickleball equipment market mature and lucrative.
The Asia Pacific region has been witnessing the fastest growth in the global pickleball equipment market over the recent years. Countries like China, India, Japan and Australia are seeing rising interest in the sport. Increasing health awareness, growing popularity of recreational activities, opening of new private clubs and courts are driving the APAC market for pickleball gear at a high double digit CAGR. Rapid infrastructure additions will aid further penetration in the coming years.
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