Hair is an essential part of our identity, influencing confidence and self-expression. For many, achieving the perfect hair look is a challenge, and this is where Nish Hair revolutionized the industry. As the founder of Nish Hair, Parul Gulati turned a personal need into a thriving business, making high-quality hair extensions accessible to women across the globe. At Global Startup Summit Season 3 by 21BY72, she shared her entrepreneurial journey, offering insights into branding, marketing, and startup growth. Let’s dive into the success story of Nish Hair and the key takeaways from Parul’s inspiring journey.
Who is Parul Gulati?
If you are a fan of Punjabi films or web series like Girls Hostel, you already know Parul Gulati as a talented actress. However, beyond her on-screen charm, she is a visionary entrepreneur who founded Nish Hair, India’s leading brand for natural hair extensions. Recognizing a gap in the market for affordable, high-quality hair extensions, she launched Nish Hair to cater to women seeking confidence through their hair. Her brand gained significant traction after appearing on Shark Tank India, where she secured a Rs. 1 crore investment for 2% equity, further validating her business idea.
The Journey of Nish Hair’s Success
Every successful startup stems from solving a real-world problem, and Parul Gulati & Nish Hair exemplify this. It all started when Parul, as an actress, needed hair extensions for a shoot but found them either too expensive or unavailable. Rather than compromising, she took matters into her own hands, developing high-quality hair extensions that blended naturally. What started as a necessity soon evolved into a full-fledged business. Nish Hair became India’s first premium natural hair extension brand, offering a wide range of products, including:
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Hair extensions (clip-in, halo, and length extensions)
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Hair toppers for thinning hair
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Wigs, buns, and ponytails
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Hair care solutions
Her success lies in not just selling products but educating her audience on using them effectively. Through engaging content and social media marketing, she built a strong customer base, turning Nish Hair into a household name.
Key Lessons from Parul Gulati’s Startup Journey
1. The Power of Content Marketing
One of the biggest reasons behind Parul Gulati & Nish Hair’s success is content-driven marketing. At 21BY72, she emphasized how creating engaging and educational content helped her brand grow. By sharing videos on how to use extensions, behind-the-scenes product development, and customer transformations, she built trust and brand loyalty. If you’re a startup founder, consider leveraging content marketing to involve your audience and create an emotional connection with your brand.
2. Customer-Centric Product Development
Initially, Nish Hair offered just three products, but Parul Gulati actively listened to her customers. She expanded her product line based on customer feedback, addressing concerns like hair loss, thinning, and styling needs. This adaptive approach helped Nish Hair dominate the industry. For entrepreneurs, the lesson is clear: listen to your customers and evolve accordingly.
3. Strategic Influencer Marketing
Influencer marketing played a crucial role in Nish Hair’s rapid growth. However, Parul warned against choosing influencers blindly. Instead, she advised startups to partner with influencers who align with their brand values and have an engaged audience. This ensures authenticity and long-term impact.
Parul Gulati’s Insights for Entrepreneurs at 21BY72
At the Global Startup Summit Season 3, Parul Gulati shared valuable advice for entrepreneurs:
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Follow Your Passion: She highlighted the importance of working on something you truly believe in. Passion is the driving force behind success.
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Consistency is Key: Balancing acting and entrepreneurship, she often works up to 22 hours a day to manage Nish Hair and her career. Her dedication is proof that consistency pays off.
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Go Global with Digital Marketing: Nish Hair is expanding internationally through SEO and search engine marketing, helping it reach a global audience. Entrepreneurs should leverage online marketing to scale their businesses beyond borders.
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Support Women Entrepreneurs: Parul is now focusing on hiring female employees, especially those from conservative backgrounds, and investing in women-led startups. Her vision is to create more opportunities for aspiring women entrepreneurs.
21BY72: The Ultimate Platform for Startups
Having Parul Gulati & Nish Hair at Global Startup Summit Season 3 by 21BY72 was an inspiring experience. Her journey proves that with passion, strategic marketing, and customer engagement, any startup can achieve remarkable success.
As we gear up for Global Startup Summit Season 4 on June 14-15, 2025, don’t miss the opportunity to learn from industry leaders and connect with investors. Book your seat now and be part of India’s biggest startup networking event!
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