Men’s Underwear Market Segmentation, By Category (Regular Brief, Boxer Brief, Boxer Shorts, Trunks, and Thongs), Distribution Channel (Mass Merchant, Mono-brand Outlet, Pharmacy Store, Online Store, and Others), Fabric (Cotton, Polyester, Modal, Nylon, and Others), Price Range (USD 1-9, USD 10-19, USD 20-29, USD 30, and above), Age Group (15-25 Years, 26-35 Years, 36-45 Years, 46-55 Years, 56-65 Years, and Above 65 Years), Price (Premium, Mid, and Low), Size (XS, S, M, L, XL, XXL, and XXXL) - Industry Trends and Forecast to 2032
The global men’s underwear market was valued at USD 37.58 billion in 2024 and is expected to reach USD 64.32 billion by 2032. During the forecast period of 2025 to 2032 the market is likely to grow at a CAGR of 6.95%.
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Men’s Underwear Market Overview
**Segments**
- Based on type, the global men's underwear market can be segmented into boxers, briefs, trunks, boxer briefs, and others. Boxers and briefs are among the traditional choices for men, offering different levels of coverage and support. On the other hand, trunks and boxer briefs have gained popularity for their hybrid design that combines the best features of boxers and briefs.
- By material, the market can be categorized into cotton, polyester, silk, nylon, and others. Cotton underwear is known for its breathability and comfort, making it a popular choice among men. Polyester and nylon underwear are preferred for their moisture-wicking properties, while silk is considered a luxury option for special occasions.
- In terms of distribution channel, the market includes online retail and offline retail. Online retail channels have witnessed significant growth in recent years due to the convenience and wide range of options they offer to consumers. Offline retail, comprising of specialty stores, department stores, and supermarkets, continues to hold a substantial share in the men's underwear market.
**Market Players**
- Calvin Klein
- Hanesbrands Inc.
- Jockey International
- Ralph Lauren Corporation
- Tommy John
- Fruit of the Loom
- Emporio Armani
- Hanro
- 2(X)IST
- Under Armour
These market players are key participants in the global men's underwear market, leveraging strategies such as product innovation, partnerships, and marketing campaigns to maintain their competitive positions. Established brands like Calvin Klein and Hanesbrands Inc. have a strong presence across regions, while emerging brands like Tommy John and 2(X)IST are focusing on enhancing their product offerings to attract a wider customer base.
For more in-depth insights and analysis of the global men's underwear market, you can refer to: https://www.databridgemarketresearch.com/reports/global-mens-underwear-marketThe global men's underwear market is a dynamic and competitive industry with various segments catering to the diverse preferences of consumers. In addition to the traditional choices of boxers and briefs, the market has witnessed a surge in popularity for trunks and boxer briefs, which offer a blend of comfort, support, and style. These modern designs appeal to a younger demographic seeking a combination of functionality and fashion in their undergarments. The advent of innovative materials has also contributed to the evolution of men's underwear, with options such as polyester and nylon for moisture-wicking properties, cotton for breathability, and silk for luxurious occasions.
Market players in the men's underwear industry play a pivotal role in shaping the landscape through product development, strategic partnerships, and marketing initiatives. Established brands like Calvin Klein and Hanesbrands Inc. have established a strong foothold in the market, leveraging their reputation and brand recognition to maintain market share. On the other hand, emerging brands like Tommy John and 2(X)IST are focusing on differentiation through innovative designs and personalized customer experiences to capture a larger audience.
The distribution channels for men's underwear have also witnessed a shift, with the rise of online retail platforms offering convenience and a broader selection of products. Consumers are increasingly turning to e-commerce options for their underwear purchases, driving the growth of online sales in the market. However, offline retail channels such as specialty stores and department stores continue to play a significant role, particularly in providing a tactile shopping experience and personalized service to customers.
Moving forward, the men's underwear market is expected to continue its expansion through a combination of product innovation, strategic partnerships, and targeted marketing efforts. With changing consumer preferences and an increasing emphasis on comfort, quality, and style, market players will need to stay attuned to evolving trends and technologies to stay competitive. The global men's underwear market offers opportunities for both established brands and newcomers to capitalize on the growing demand for diverse and high-quality undergarment options.The global men's underwear market is witnessing a shift towards more diverse preferences and evolving consumer demands. One of the notable trends in the market is the increasing popularity of trunks and boxer briefs, which offer a modern and stylish alternative to traditional boxers and briefs. These hybrid designs combine the best of both worlds, providing comfort, support, and a contemporary aesthetic that resonates with the younger demographic. This trend highlights the importance of innovation in product design to meet changing consumer expectations and stay competitive in the market.
Material choice is another significant factor driving the evolution of the men's underwear market. While cotton remains a favorite for its breathability and comfort, materials like polyester and nylon are gaining traction for their moisture-wicking properties, catering to men with active lifestyles. Additionally, silk continues to be a luxurious option for special occasions, emphasizing the role of material selection in meeting different consumer needs and preferences. The availability of a wide range of materials reflects the industry's responsiveness to consumer demands for functionality, performance, and style in their underwear.
Market players in the men's underwear industry are leveraging various strategies to maintain their competitive positions and cater to a diverse customer base. Established brands like Calvin Klein and Hanesbrands Inc. have solidified their market presence through brand recognition and reputation, while newer entrants such as Tommy John and 2(X)IST are focusing on innovation and personalized experiences to attract consumers. This competitive landscape underscores the importance of continuous product development and differentiation to stand out in a crowded market and meet the evolving needs of consumers.
The distribution channels for men's underwear are also undergoing transformation, with the rise of online retail platforms reshaping the way consumers shop for undergarments. Online channels offer convenience, accessibility, and a wide selection of products, driving the growth of e-commerce in the market. However, offline retail channels like specialty stores and department stores still play a significant role in providing personalized service and a tactile shopping experience to customers. The coexistence of online and offline channels highlights the importance of omnichannel strategies for brands to reach and engage with customers effectively.
In conclusion, the global men's underwear market is characterized by a blend of traditional offerings and modern innovations that cater to diverse consumer preferences. As the market continues to evolve, key players need to focus on product differentiation, material innovation, and omni-channel strategies to stay relevant and competitive in a dynamic industry landscape. By staying attuned to changing trends and consumer needs, market players can capitalize on opportunities for growth and expansion in the men's underwear market.
The Men’s Underwear Market is highly fragmented, featuring intense competition among both global and regional players striving for market share. To explore how global trends are shaping the future of the top 10 companies in the keyword market.
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Answers That the Report Acknowledges:
- Market size and growth rate during forecast period
- Key factors driving the Men’s Underwear Market
- Key market trends cracking up the growth of the Men’s Underwear Market.
- Challenges to market growth
- Key vendors of Men’s Underwear Market
- Opportunities and threats faces by the existing vendors in Global Men’s Underwear Market
- Trending factors influencing the market in the geographical regions
- Strategic initiatives focusing the leading vendors
- PEST analysis of the market in the five major regions
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