India Online Advertising Market Overview
Base Year: 2023
Historical Years: 2018-2023
Forecast Years: 2024-2032
Market Growth Rate: 11.10% (2024-2032)
In India, Advertisers are increasingly shifting their focus from traditional media to digital platforms to reach a broader and more engaged audience. According to IMARC Group, The India online advertising market size is projected to exhibit a growth rate (CAGR) of 11.10% during 2024-2032.
India Online Advertising Industry Trends and Drivers:
The India online advertising market is expanding rapidly, owing to several interconnected factors. Primarily, the market is driven by increased smartphone usage, rising internet penetration, and quick digitalization across the nation. Besides this, companies are gradually moving to online channels to expand their customer base and raise their profile. In addition to these factors, e-commerce platforms, social media, and video-sharing sites play significant roles in expanding the India online advertising market, with personalized and targeted ads becoming increasingly prevalent. Moreover, the rise of digital payments and the development of robust e-commerce infrastructure have allowed advertisers to optimize campaigns based on consumer behavior and purchasing trends. This has resulted in highly efficient ad spend and higher returns on investment.
A key trend in the India online advertising market is the growth of programmatic advertising, which uses artificial intelligence (AI), machine learning (ML), etc., to automate the buying as well as selling of ad space. This technology enables marketers to reach their target audiences more accurately while minimizing costs. Additionally, mobile advertising is experiencing significant growth due to the increasing number of smartphone users in India. In line with these factors, the demand for video ads, especially short-form content, is also rising, driven by the popularity of platforms like YouTube and Instagram. Furthermore, the incorporation of advanced analytics and data-driven strategies is helping businesses optimize their digital ad campaigns, enhancing engagement and conversion rates. Consequently, these factors are expected to thereby propel the growth of the India online advertising market in the coming years.
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India Online Advertising Industry Segmentation:
The report has segmented the market into the following categories:
Type Insights:
- Search
- Display
- Classified
- Video
- Others (Lead Generation, Rich Media, etc.)
Breakup by Region:
- North India
- West and Central India
- South India
- East and Northeast India
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Key highlights of the Report:
- Market Performance (2018-2023)
- Market Outlook (2024-2032)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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