How to Track the Success of Your Google 360 Virtual Tour

How to Track the Success of Your Google 360 Virtual Tour

Including the Google 360 ​​Virtual Tour in your commercial profile is a powerful way to increase the customer's busy, improve visibility and promote sales. However, it is important to understand how you can track the success so that you can measure the return (ROI) and continue the informed decision. In this blog post we will find out how to track the Success of the Google 360 ​​Virtual Tour using different devices and matrix.

Why Tracking Matters

Tracking the success of the Google 360 ​​Virtual Tour helps you understand:

• How it affects customer behavior

• Does it increase interactions and conversions

• Local SEO rankings and its effect on the visibility

By taking advantage of tracking tools and large performance indicators (KPI), you can customize the use of your virtual tour and improve where needed.

1. Google my business insight

The first place to look at the performance of the Google 360 ​​Virtual Tour is Google My Business (GMB). GMB Insight provides data on how customers interact with Google Search and your business list on Google Maps. This includes important matrix related to virtual tour.

Major Matrix to track GMB Insight:

Views: Track how many have seen your business profile and the virtual tour. This tells you how many times your visit is seen.

Search Search: See the keywords customers use to find their business. If your virtual tour runs more relevant traffic, you will probably get a boost in your business -related search.

Customer activities: Click to call, track verbs such as requests and seizures on the site. The increase in these tasks may indicate that your virtual tour attracts more potential customers.

Photo viewing: GMB also tracks ideas on your business images (including your 360 images). Compare the number of ideas on your virtual trip to the standard images to see how attractive the tour is.

2. Google Analytics for your site

While Google is excellent for tracking my commercial insight to track activity related to GMB, you will use Google Analytics to measure the effect of your virtual tour on your site.

How to use Google Analytics for tracking:

Entering events: You can use event tracking in Google Analytics, to see how users interact with your built -in virtual tour on your site. For example, you can track how many times the virtual trip opens, how long users are searching for seizures, and whether they take specific measures such as asking for more information or ordering service.

Monitor referral traffic: If your virtual tour is shared or linked to social media or external sites such as platforms, Google Analytics can help you track referral traffic. This will help you measure how well the external traffic is driving on your site.

Behavior: Use the Google Analytics behavioral section to track how visitors interact with pages that include your virtual trip. Do they spend more time on your site? Do they navigate on other important sides after experiencing the tour? This helps to reduce the effectiveness of seizures to keep visitors busy.

3. Call tracking

For companies that rely on telephone calls to replace the cord, conversation tracking is an essential calculation. If you have integrated your virtual tour of your site or Google my business profile, you should track how many phone calls come directly from users who interact with your virtual tour.

How to use conversation tracking:

Use call tracking software (e.g. Callrail or Google Ads' call tracking system) to assign a unique phone number with your business profile or your virtual tour.

Analyze the amount of calls generated from these unique numbers and compare it with baseline (call from other sources) to understand if the virtual trip directly interrogates the phone.

4. Customer response and review

Customer response is invaluable when you track the success of your virtual trip. Google Review and Direct Response from your customers can provide you with a qualitative insight into how the virtual trip affects your decision to go to your business.

How to Track Customer Feedback:

Look for reviews of virtual tour in reviews. Do customers especially come to how the seizures helped them decide? Positive comments can be a good indicator of success.

Consider the customer survey running or collecting feedback on your site. You can ask customers if they find virtual tour useful and affect their decision to travel or act.

5. Google Map and Local Seeking Ranging

One of the biggest benefits of Google 360 ​​virtual trips is his influence on the local SEO. A virtual trip can increase Google my business profile, which can help improve your ranking in local search results and Google Maps.

How to Track SEO effect:

Monitor the local search ranking: Use devices such as Mos Local, Ahrefs or Semarsha to track changes in your local search ranking over time. If you see high visibility in search of local businesses related to your services or products, this may be due to further engagement with your virtual tour.

Google Maps Visibility: Check the Google Maps entry for visibility and interactions, including directions and phone calls. A more attractive entry with a virtual trip can lead to better performance on Google Maps.

6. Social media matrix

If you share the Google 360 ​​Virtual Tour on social media, it is important to track how well it appears on platforms such as Facebook, Instagram and Twitter.

How to Track on Social Media:

Part and commitment: Tracks how many people share your virtual trip on social media, as well as likes, comments and general engagement. A very attractive post with your virtual tour indicates the efficiency.

Reference traffic: Using UTM parameters in the link on social media will help you track how much traffic comes from your social post, where the virtual trip is built into.

7. Conversion tracking

Ultimately, your goal with the Google 360 ​​Virtual Tour is likely to increase the conversion, whether it is telephone calls, ordering, buying or traveling to your physical location. You can set the conversion tracking to measure the effect of your virtual trip directly.

How to Track Conversions:

Set the goal in Google Analytics: Track Specific conversion goals, such as online reservation, registration or download. Objective how virtual tour affects these features and compare the conversion frequencies before and after adding the tour.

Conclusion

Tracking the performance of the Google 360 ​​Virtual Tour is just as important for making one. From increasing the visibility of Google Maps to running the conversions in the real world, data speaks for themselves-in-the-time tours.

By using tools like Google My Business Insights, Google Analytics and Call Tracking, you can clearly measure how your trip affects customer engagement and business growth. The best part? This insight allows you to refine your strategy and take the most benefits of your investment.

When we certifyied, we not only create fantastic virtual tourism - we help you understand the results. Whether you start now or are ready to equalize your digital look, our team is here to guide you at each stage.