Frozen Pastries Market is entering a new era of trends by increasing health consciousness

The frozen pastries market consists of a wide range of products such asfrozen cakes, frozen pastries, frozen breads and frozen cookies. These frozen pastry products are conveniently packed and stored for long shelf life. They are high in nutrients, easy-to-prepare and save time in baking. The growing fast paced lifestyle has fueled the demand for convenience foods like frozen pastries.

The Global Frozen Pastries Market is estimated to be valued at US$ 36.44 Mn in 2024 and is expected to exhibit a CAGR of 7.5% over the forecast period 2024 to 2031.

Key Takeaways

Key players operating in the frozen pastries market are Pfizer Inc., TherapeuticsMD Inc., Allergan plc (AbbVie Inc.), Duchesnay USA, Novo Nordisk A/S, Merck & Co., Inc., Endoceutics Inc., Bausch Health Companies Inc., Mylan N.V., Teva Pharmaceutical Industries Ltd. The high demand for convenience and ready-to-eat foods has boosted the sales of frozen pastries globally. Rising health awareness has also increased the demand for natural and healthy substitutes like frozen pastries.With growing urbanization and increasing disposable income, the frozen pastries market is expected to witness robust growth in developed as well as developing regions in the forecast period.

Market key trends

One of the major trends witnessed in the Frozen Pastries Market Demand is the rise in demand for gluten free and sugar free pastries. With increasing cases of gluten intolerance and diabetes, there is high consumer preference for nutritious alternatives. Brands are innovating their product lines to offer low calorie, sugar free and gluten free pastries. They are using ingredients like coconut flour, almond flour etc to make frozen pastries healthier. This trend is expected to continue and boost the frozen pastries market during the forecast period.

Porter's Analysis

Threat of new entrants: Low barrier to entry in terms of capital requirement but established players have strong brand loyalty and economies of scale.

Bargaining power of buyers: Buyers have moderate bargaining power due to presence of substitutes and fragmented supplier base.

Bargaining power of suppliers: Suppliers Frozen Pastries Market Size And Trends have moderate bargaining power due to differentiated products and inputs and potential for forward integration.

Threat of new substitutes: Low threat as frozen pastries have established demand and preference for convenience.

Competitive rivalry: High competition due to no differentiation and focus on pricing and marketing.

Geographical regions:

North America currently holds the largest share in the global frozen pastries market in terms of value owing to increasing demand for convenience food products. Busy lifestyles and preference for ready-to-eat food have boosted market growth in the region.

The Asia Pacific region is expected to witness the fastest growth over the forecast period supported by rising disposable incomes, growing middle class population and shift towards western food culture in countries like India and China. Rapid urbanization is also driving the demand for frozen bakery products in developing Asian economies.

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About Author:

Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. (https://www.linkedin.com/in/ravina-pandya-1a3984191)